Santa Maria Towne Center 3

218 Towne Center Mall East,
Santa Maria, CA 93454

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This three screener opened inside the Santa Maria Towne Center Mall in 1978 on the upper level near Gottschalk’s Department Store. United Artists ran this theater for many years showing first-run films. (I saw “Dawn of the Dead” here in May 1979 for the first time—seeing a movie set in a mall and watching it at a theater in a shopping mall.) Ended its life as a discount house operated by Wallace Theaters. The space is soon to become a “family entertainment center” and not a theater.

Contributed by scottfavareille

Recent comments (view all 4 comments)

MagicLantern on March 16, 2006 at 2:50 am

The address of this theatre was 218 Town Center Mall East.

morcoded on September 8, 2007 at 7:43 am

Occasionally I have a dream about this theatre and it’s very 80’s design. The concession stand was all angles and recesses. Anyone remember the down-sloping exit pathway? The upstairs bathrooms? The back exit? Or the Roundtable Pizza next door?

CSWalczak on December 24, 2012 at 11:39 pm

The Gottschalk’s department store that was an anchor at this mall has been demolished; a new fourteen-screen theater is set to be built in the area formerly occupied by the store.

portugues_1 on April 1, 2013 at 4:55 am

It opened in the summer of 77. The first picture was star wars, I was there. The line was long but, well worth it. It was a double feature actually…the other movie was the shootist w/John Wayne, Ron Howard, Lauren becall. Would walk over to Sears and get my gummy bears….they had a candy kiosks..west side doors.

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