Santa Maria Towne Center 3
218 Towne Center Mall East,
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This three screener opened inside the Santa Maria Towne Center Mall in 1978 on the upper level near Gottschalk’s Department Store. United Artists ran this theater for many years showing first-run films. (I saw “Dawn of the Dead” here in May 1979 for the first time—seeing a movie set in a mall and watching it at a theater in a shopping mall.) Ended its life as a discount house operated by Wallace Theaters. The space is soon to become a “family entertainment center” and not a theater.
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