Santa Maria Towne Center 3

218 Towne Center Mall East,
Santa Maria, CA 93454

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Town Center Theater

This three screener opened inside the Santa Maria Towne Center Mall on September 10, 1978 on the upper level near Gottschalk’s Department Store. United Artists ran this theater for many years showing first-run films. (I saw “Dawn of the Dead” here in May 1979 for the first time—seeing a movie set in a mall and watching it at a theater in a shopping mall.) In 1987 it was renamed Santa Maria Towne Center 3. It was operated as a discount theatre by Wallace Theaters in 1996 and was closed in 2001. The space became a “family entertainment center” and not a theater.

Contributed by scottfavareille

Recent comments (view all 7 comments)

MagicLantern
MagicLantern on March 15, 2006 at 6:50 pm

The address of this theatre was 218 Town Center Mall East.

morcoded
morcoded on September 7, 2007 at 11:43 pm

Occasionally I have a dream about this theatre and it’s very 80’s design. The concession stand was all angles and recesses. Anyone remember the down-sloping exit pathway? The upstairs bathrooms? The back exit? Or the Roundtable Pizza next door?

CSWalczak
CSWalczak on December 24, 2012 at 3:39 pm

The Gottschalk’s department store that was an anchor at this mall has been demolished; a new fourteen-screen theater is set to be built in the area formerly occupied by the store.

portugues_1
portugues_1 on March 31, 2013 at 8:55 pm

It opened in the summer of 77. The first picture was star wars, I was there. The line was long but, well worth it. It was a double feature actually…the other movie was the shootist w/John Wayne, Ron Howard, Lauren becall. Would walk over to Sears and get my gummy bears….they had a candy kiosks..west side doors.

Scott Neff
Scott Neff on July 31, 2018 at 3:24 pm

According an article in the 9/11/1976 edition of the Santa Maria Times, the theatre opened the previous day at 1pm.

rivest266
rivest266 on August 19, 2018 at 3:40 pm

This opened on September 10th, 1976 as UA Movies 3. Grand opening ad in the photo section

rivest266
rivest266 on August 20, 2018 at 7:31 am

Became Santa Maria Town Center cinemas in 1987 and closed in 2001. Taken over by Wallace Theatres Corp. as a discount cinema in 1996.

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