Gentry Cinema

Checotah had a population of a little over 2000 when the Gentry Theatre opened as the town’s second house in the spring of 1941, according to the May 31 issue of Boxoffice Magazine that year.

Johnny Jones, operator since the early 1930s of what had been Checotah’s only theater, the Cozy, then hastily remodeled an existing building into yet another theater. Called the State, this 300-seat house lasted only a few months before being destroyed in a fire that also claimed five other businesses, according to the August 16, 1941, issue of Boxoffice.

The Cozy had been offered for sale in the January 7, 1930, issue of Motion Picture Times, so it dated from the 1920s or earlier. The ad claimed 600 seats for the Cozy. I’ve been unable to find an address for the house, which continued to operate until at least 1954.

In 1950, Jones partnered in the construction of the 69 Drive-In with Dick and David Crumpler, then operators of the Gentry. The Crumplers took over operation of all three theaters in 1952 when Jones moved to Arkansas.

It was a different Johnny Jones. The Johnny Jones of Checotah was also referred to as J.P. Jones in some Boxoffice items. J.P. operated his theaters through WWII according to various items in Boxoffice, while according to an item in Boxoffice of November 17, 1945, the Johnny Jones of Shawnee was about to be discharged from the service and resume operations of his theaters there.

The Checotah Johnny Jones must have been the older of the two. When his business partner, Jack LeMasters, retired in 1952, J.P. sold his interests in Checotah and bought the Beverly Theatre in Prairie Grove, Arkansas. He and his wife were still operating the Beverly in 1959, when Boxoffice mentioned that the house was operating five days a week with two changes. After that I find no mentions of J.P. Jones, but Johnny Jones of Shawnee was mentioned in Boxoffice as late as 1974.

Here’s a story about the theater’s reopening last December

Dropped by this theater yesterday (02/04/2010) and it is closed and still for sale.

I’m the current owner of the Gentry. I’ve posted several more interior and exterior photos for those who are interested. Just click the photos tab to view them. The place is still for sale.