Showplace 3

529 Main Street,
Vincennes, IN 47591

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Showplace 3

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The New Moon Theatre in Vincennes, Indiana was opened December 14, 1939 with seating for almost 500 people. By 1950 it had been re-named Moon Theater and was operated by Alliance Theater Corp. Click the link below for a photo of the New Moon Theater.

Later renamed Showplace 3 by Kerasotes, they closed it on 30th May 2003 when they opened their new Showplace 8 complex.

Any additional information would be appreciated.

Contributed by Bryan & Ken

Recent comments (view all 8 comments)

Ken Roe
Ken Roe on July 30, 2005 at 1:33 pm

Listed in Film Daily Yearbook’s 1941 and 1943 as the Moon Theater.

Hooray! In the 1950 edition of F.D.Y it is the New Moon Theater, 529 Main Street, Vincennes, IN

kencmcintyre
kencmcintyre on September 7, 2007 at 9:10 pm

In 1963, the New Moon was operated by Alliance Amusements, a Chicago chain. Alliance also ran the Pantheon and Allison Drive-In in Vincennes.

kencmcintyre
kencmcintyre on December 7, 2007 at 1:59 pm

It looks like the theater was reopened and renamed as of May 20, 2007:
http://tinyurl.com/2nyn3y

Chris1982
Chris1982 on June 15, 2014 at 12:24 am

When kerasotes took over this theatre they devided it into three theatre. Two downstairs and one in the balcony. This is now used for a church with the sanctuary in the balcony and the downstairs is used for performance space and a children’s church.

Joe Vogel
Joe Vogel on October 3, 2016 at 2:55 am

Theodore Charles was operating a house called the Moon Theatre at Vincennes at least as early as 1916, when it was mentioned in the September 2 issue of Motion Picture News. CinemaTour lists the Moon Theatre at 505 Main Street. The Showplace 3, at the other end of the block, opened as the New Moon Theatre, and was later renamed the Moon Theatre, rather than the other way around.

The book Vincennes, 1930-1960, by Richard Day, Garry Hall, and William Hopper, says that the New Moon Theatre opened on December 14, 1939 (Google Books preview.) The book also indicates that the original Moon Theatre, which opened as a vaudeville house called the Red Mill in 1908, continued to operate as the Moon Theatre at least into 1941.

Numerous articles from local sources in 2015 and 2016 indicate that plans are afoot to renovate the New Moon Theatre building, though probably not for theatrical use. A new roof has stabilized the building, which had suffered water damage, and mold removal has been undertaken.

Dokeefe
Dokeefe on December 2, 2016 at 8:58 pm

It is my understanding, that at one time my Grandfather and Uncle owned and operated this theater. I am not sure of the years, or even if it is true. Can anyone answer that for me, the last name is O'Keefe.

Joe Vogel
Joe Vogel on December 2, 2016 at 9:55 pm

Dokeefe: I’ve been unable to find in any of the sources available to me any mentions of anyone named O'Keefe in connection with this theater. That doesn’t mean that there was no connection, of course. Many theaters in small cities and towns were mentioned in such trade journals as Film Daily or Boxoffice infrequently, and some never.

A local newspaper archive would be the best place to search, but the only such archives from Vincennes that I can find online are from the 19th century- pretty much useless when searching for information about movie theaters. The Knox County Library probably has some archives, but it’s unlikely that they have been digitized, and non-digitized newspaper archives are tedious to search even if you have a good idea of which period you are looking through. Still, a visit to the library is probably your best bet, until somebody puts some newspaper archives from Vincennes online.

But I will keep an eye out for the information. New sources show up on the Internet from time to time, and I do try to keep up with them. And, if your relatives were indeed operators of this house, there’s always the chance that simply having your request on this page will attract some local Googler who knows about them. I’ve seen such things happen.

Joe Vogel
Joe Vogel on December 2, 2016 at 10:08 pm

Records of the American Terra Cotta and Ceramic Co. say that the Moon Theatre in Vincennes was designed by the architectural firm of Warwig [sic] and Hagel. The correct name is Warweg & Hagel (architect Earl O. Warweg and engineer John Hagel) who designed the Carlton Theatre at Evansville and at least two other Indiana houses.

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