Filmarte Theatre

1228 Vine Street,
Los Angeles, CA 90038

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nicedad11
nicedad11 on March 18, 2013 at 4:22 am

There is no doubt that the original Filmarte theater at 1228 N. Vine was the Steve Allen Playhouse. Steve often went outside with a cameraman and remarked about the location and La Mirada Street, and the now closed Ranch Market across the street.

IMDB.com is mistaken.

Joe Vogel
Joe Vogel on August 9, 2012 at 12:43 am

The fire that destroyed the Filmarte building took place in July, 1990. Here is an article about it from the Los Angeles Times.

Joe Vogel
Joe Vogel on August 9, 2012 at 12:37 am

Jimmo531: A history page for the Pickford Center for Motion Picture Study, which is located in a building erected in 1948 as a radio and television studio for the Don Lee-Mutual Broadcasting Company, and which later became the home of KHJ-TV (CBS channel 2) lists The Joey Bishop Show, The Newlywed Game, and The Dating Game as shows that originated from that studio, which was at 1313 N. Vine Street.

I have no idea why IMDb has these shows, or the Steve Allen show, originating from the Montalban’s address. Though it had been owned by CBS for many years, and was used as a studio for live radio broadcasts, for about three decades beginning in 1954 the house at 1615 Vine was called the Huntington Hartford Theatre, and operated primarily as a legitimate house. I don’t think it was equipped for television broadcasts as the Hartford, though it did have a projection room and ran at least one movie during that period (Long Day’s Journey Into Night, which premiered there in 1962.)

This web page has a 1963 photo of the marquee of the Steve Allen Playhouse, and even though it is a fairly tight shot, taken at night, it is definitely recognizable as the old Filmarte building, not the Huntington Hartford Theatre.

So, the logical explanation for the discrepancy is that IMDb got the address wrong not only for the Steve Allen show but for the other three shows you listed. Other Internet sources giving the same address are probably getting it from IMDb.

jimmo531
jimmo531 on August 8, 2012 at 6:05 pm

Why does IMDB.com give 1615-29 North Vine Street as the address for where “The Steve Allen Westinghouse Show,” as well “The Joey Bishop Show,” “The Newlywed Game” and “The Dating Game” were recorded, and not the 1228 N. Vine St. address, formerly known as the La Mirada and Filmarte theaters, then briefly as “The Steve Allen THeater?”

Also, the venue of 1615-29 N. Vine St. is now showing as “The Ricardo Montalb├ín Theater,"its history noting it was once called "The Vine St. Theater,” which some sources also claim is where “The Steve Allen Westinghouse Show” and these others I mentioned were also produced.

May someone reading this please clear up this discrepancy?

Joe Vogel
Joe Vogel on March 3, 2011 at 8:04 am

David James’s book “The Most Typical Avant-Garde” says that this theater became the Filmarte in July, 1928.

Bob Feigel
Bob Feigel on February 23, 2011 at 3:21 pm

@steveorini – hi. Since you were there several times was there still the imprint of a salami in the sidewalk outside the theater?

steveo
steveo on February 23, 2011 at 8:03 am

The name of the place at this time was called The Vine St. Video Centre, and the left side of the building had a small restaurant.
there was another small storefront on the right…

steveo
steveo on February 23, 2011 at 7:38 am

This is Steveorini again…the Troy I was speaking of in the above post that recorded his show at the Filmarte in the 70’s was talk show host Troy Cory, and this would have been somewhere around the mid 70’s.
His show aired on KTLA and also KCOP.There are some clips of him on youtube.

steveo
steveo on February 22, 2011 at 11:06 pm

The building was owned by Songwriter Bob Hilliard’s wife in the 70’s..
how long she owned it before that I dont know…yes, the theatre
was used in the 70’s for video production.Barbara Mandrell taped there, as well as this singer named Troy Something or other..)
I drove past there the other day as was saddened to see the new building.Used to go there as a teen to watch the Allen Show.

Joe Vogel
Joe Vogel on October 6, 2010 at 7:56 pm

That’s a grim replacement for the pleasant building that housed the Filmarte. The new building is probably bad for the mental health of people who have to look at it every day.

menziesii
menziesii on September 24, 2010 at 1:47 am

Bob do not recall seeing it, but do remember hearing of it.

Joe Vogel
Joe Vogel on September 22, 2010 at 4:43 am

The Filmarte’s career as a movie house ended by 1952. Daily Variety of July 14, 1952, reported that Fox West Coast Theatres had leased the Filmarte Theatre to a “telepix producer.” That was most likely Columbia’s television subsidiary, Screen Gems, which produced Art Linkletter’s “House Party” for television.

IMDb says that Linkletter’s show aired from CBS Television City, but that must have been in later years. Television City didn’t begin operating until November 16, 1952, and “House Party” had begun airing on September 1 that same year, so it most likely aired from the Filmarte from its first show until some time no later than 1962, when Steve Allen’s syndicated nightly show began using the venue.

The Filmarte had aka’s of Art Linkletter Playhouse and Steve Allen Playhouse during its TV studio years, but of course never operated as a movie theater under those names. I’m not sure if the house continued in use for television after Allen’s show was canceled in 1964.

Bob Feigel
Bob Feigel on September 21, 2010 at 5:46 pm

@menziesii – do you remember an imprint of a salami in set in the sidewalk outside the stage entrance when the Steve Allen Show was there?

menziesii
menziesii on July 20, 2010 at 1:01 am

Stood in the alley between the market and the theater many a night and watched the Steve Allen Show being filmed through an open fire exit door.

Some night there wer empty seats and Steve would motion us in to sit down and watch the show.

Didn’t know until I read the above that this was the Art Linkletter Theater. Was twice one of the grade-school kids on House Party, back in the ‘50s.

William
William on November 7, 2007 at 4:33 pm

The Hollywood Theaters, Inc. (1931) chain included the following theatres:

BEVERLY HILLS: Beverly
NORTH HOLLYWOOD: El Portal
LOS ANGELES: Apollo (Hollywood), Carmel (West Hollywood), Film Art (Hollywood), Paramount (aka. Loma), Stadium, Vista, Carlton, Rivoli

Home Office was at 8900 West Pico Blvd., Los Angeles, CA

All of those theatres were operated by West Coast Theatres and later under the Fox West Coast Theatres banner.

William
William on November 7, 2007 at 4:17 pm

There was a fire around that time frame.

Joe Vogel
Joe Vogel on November 7, 2007 at 3:41 pm

Assessor information for the addresses 1224-1230 N. Vine St. gives a construction date of 1993 for the building on this property. I checked the information for the adjacent properties (in case of address migration) and they both have modern construction too. It looks as though the Filmarte is closed/demolished rather than just closed.

Joe Vogel
Joe Vogel on January 15, 2007 at 4:45 am

Here’s a 1957 photo from the L.A. Library of a theatre called the Linkletter Playhouse, from which Art Linkletter did his television show. On the picture’s full data page (the library doesn’t allow linking to those, unfortunately), the address is given as 1232 North Vine Street. It must be the Filmarte, but with a slightly altered street number.

moviebear1
moviebear1 on April 17, 2006 at 8:34 pm

This theatre is also where in the early 60s Steve Allen did his TV show that was opposite The Johnny Carson TONIGHT SHOW. I still remember him watching people on the street and pointing his camera across the street at the Dance studio.

josephfour
josephfour on April 16, 2006 at 3:50 pm

Does anyone know what other theatres were part of the Hollywood Theatre chain?

josephfour
josephfour on April 15, 2006 at 9:04 pm

My grandfather, John Russell, managed this theatre in the late 1920’s when it was called the La Mirada. It was part of the Hollywood Theatre chain then.

kencmcintyre
kencmcintyre on December 4, 2005 at 10:01 am

From the Bruce Torrence collection:

View link

kencmcintyre
kencmcintyre on November 28, 2005 at 4:24 pm

Interior of the Filmarte, from the LA Public Library:

http://jpg2.lapl.org/theater1/00014567.jpg

trooperboots
trooperboots on January 1, 2005 at 9:10 pm

Here is an early photo of the auditorium from when it was still the La Mirada, circa 1930.

http://jpg2.lapl.org/theater1/00014709.jpg