El Rey Theatre

Paradise, CA 95969

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Joe Vogel
Joe Vogel on November 15, 2014 at 11:57 am

My subscription to comments on this page got canceled when the site was redesigned a few years ago, so this is the first I’ve seen of the comments from JCL and Ian377.

The El Rey was gone by the time I first visited Paradise in the mid-1970s and had been replaced by the Pine Ridge Theatre on Foster Road, which is now a feed and pet supply store. The Drive-In was still there but had been converted into a swap meet (the remains have since been demolished and a health club has been built on the site.)

It was actually a long time before JCL arrived that the part of The Skyway north of the modern Neal Road intersection was part of Neal Road, but that’s how it is named on old maps. The Skyway from Neal Road to Chico wasn’t built until the early 1950s, and that’s when the section of Neal Road above the current intersection was renamed Skyway.

I’m not sure exactly where the old bowling alley on Skyway was. By the time I arrived the only bowling alley in town was on Clark Road north of Wagstaff, and that building is now gone (its roof collapsed after a heavy snowfall in the late 1980s) and the bowling alley has moved to a new building a few miles farther down Clark.

The old center of town runs from a short way south of Pearson Road northward to Elliott Road. I’m not sure if any of the buildings in that area could be the El Rey’s building remodeled beyond recognition or not. The chances that it is still standing are pretty slim, though.

Ian377
Ian377 on July 28, 2012 at 12:16 am

My dad work for Fred in the fifty’s. He first started up the road at the drive-in. Then when summer ended they would close down the drive-in and open the El Ray. He worked For Fred for years.

JCL
JCL on March 7, 2009 at 12:07 pm

Always enjoy the contributions by Joe Vogel. Been busy for past year and just getting back to listing more info and memories. I managed the El Rey and Pine Breeze drive-in during the early 1960s. These both were owned by Fred Naify, who also was a district manager, within the family owned business of T&D in S.F. As a teen in Sacramento I started working as ‘poster-marquee-gopher kid’, and advanced to asst mgr. at the California Theatre. Shortly after it burned down I went into military service. After discharge I was hired on as new manager for Paradise. The beautiful, small and quiet town is just up the foothills from Chico. At the time, the main Hwy and street was/is the Skyway,(noted by Mr. Vogel). Neal Rd was/is another area of the town and Neal Rd runs parallel with Skyway and finally intersects,(north of town) into Skyway The El Rey was about dead center of town with the bowling alley next door. The Pine Breeze drive-in was further up the Skyway, (maybe 2 miles). The El Rey operated during the winter-spring months, then the Pine Breeze opened for the summer months. The pic noted by Mr Vogel eventually got a free standing marquee directly in front, on street, it was there from my time, not sure when it was originally erected. It was a standard ‘2 sided’ reader board. JCL

Joe Vogel
Joe Vogel on June 4, 2008 at 10:40 pm

Here’s a 1945 photo of the El Rey Theatre in Paradise, from the Eastman’s Originals Collection at U.C. Davis.