El Rey Theatre

Paradise, CA 95969

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Ian377 on July 28, 2012 at 12:16 am

My dad work for Fred in the fifty’s. He first started up the road at the drive-in. Then when summer ended they would close down the drive-in and open the El Ray. He worked For Fred for years.

JCL on March 7, 2009 at 12:07 pm

Always enjoy the contributions by Joe Vogel. Been busy for past year and just getting back to listing more info and memories. I managed the El Rey and Pine Breeze drive-in during the early 1960s. These both were owned by Fred Naify, who also was a district manager, within the family owned business of T&D in S.F. As a teen in Sacramento I started working as ‘poster-marquee-gopher kid’, and advanced to asst mgr. at the California Theatre. Shortly after it burned down I went into military service. After discharge I was hired on as new manager for Paradise. The beautiful, small and quiet town is just up the foothills from Chico. At the time, the main Hwy and street was/is the Skyway,(noted by Mr. Vogel). Neal Rd was/is another area of the town and Neal Rd runs parallel with Skyway and finally intersects,(north of town) into Skyway The El Rey was about dead center of town with the bowling alley next door. The Pine Breeze drive-in was further up the Skyway, (maybe 2 miles). The El Rey operated during the winter-spring months, then the Pine Breeze opened for the summer months. The pic noted by Mr Vogel eventually got a free standing marquee directly in front, on street, it was there from my time, not sure when it was originally erected. It was a standard ‘2 sided’ reader board. JCL

Joe Vogel
Joe Vogel on June 4, 2008 at 10:40 pm

Here’s a 1945 photo of the El Rey Theatre in Paradise, from the Eastman’s Originals Collection at U.C. Davis.