27 Market Street,
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The Strand in Ipswich Massachusetts was located at 27 Market Street. One of the first three theatres owned by Phil Smith and his Theatrical Enterprises, it was considered his classiest. Quoted Dick Smith, “Managed by a straight-laced yankee named Picard, it catered to an upscale clientele who sometimes arrived in limousines. The Strand Ipswich was the only theatre northshore residents could see a first run film without traveling into Boston.”
The Strand Ipswich, Strand South Boston, and Broadway in South Boston, were credited by Phil Smith as bringing his family through the depression. Every Sunday, the Smith family would attend one of the three theatres, and while his father Phil Smith helped manage, his mother Marian might cashier, and Dick and Nancy would watch movies.
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