Principal Theater

423 N. Main Steet,
Los Angeles, CA 90012

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So far, all I know about this theater is that it is listed in multiple Los Angeles Times advertisements in 1923 for theaters showing Paramount pictures.

Contributed by jeff bridges

Recent comments (view all 5 comments)

kencmcintyre
kencmcintyre on May 29, 2007 at 9:58 pm

In July 1928, the manager was Jose Ibanez and the projectionist was Guin Milton. Address was 423 N. Main Street. On 7/10/28, a fire broke out in the projection booth. Mr. Milton tossed his pet dog out the window to the street below before making his escape, leaving about 6000 feet of flim to burn into ashes.

kencmcintyre
kencmcintyre on June 21, 2007 at 5:12 am

That should be film, not flim. Also note the correct address.

Joe Vogel
Joe Vogel on June 21, 2007 at 2:51 pm

I see in the 1923 Paramount week ad which vokoban has posted in his Flickr collection that the address of the Principal Theatre is 223 North Main Street. It’s unlikely that Paramount would get the address of one of its theatres wrong in an ad that ran regularly, so I’d guess that either there were two Principal Theatres at different times, or the owners of the Principal Theatre moved their operation and its name from 223 N. Main to 423 N. Main sometime between 1923 and 1928.

kencmcintyre
kencmcintyre on June 21, 2007 at 4:00 pm

Certainly a possibility.

Joe Vogel
Joe Vogel on June 23, 2007 at 6:25 am

It just dawned on me that 223 N. Main would have been on one of the blocks razed to create the site for City Hall, so that would explain why the Principal Theatre was relocated in the mid 1920s.

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