140 Pajaro Street,
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The Rodeo Theatre opened sometime in the early-1950’s. This was yet another theatre in the downtown area owned by the Friedrich Family.
The theatre building still stands at 140 Pajaro Street and is in magnificent condition. The building was totaly rehabilitated by the Apostolic church that has been using the theatre for several years.
The 1972 Salinas Business Directory shows the theatre being owned by Mrs. Beatrice F. Friedrich.
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