Villa Theatre

lostmemory on April 9, 2006 at 12:50 pm

Here is a photo of the Villa theater in Malta.

lostmemory on April 10, 2009 at 9:58 pm

This is a 2008 photo of the Villa.

Joe Vogel on February 10, 2010 at 5:53 am

The recent opening of the Villa Theatre was reported in Boxoffice of August 20, 1955. Though plans for a larger theater at Malta had been announced in Boxoffice as early as 1946, the long-delayed project as built was scaled down. The owners/operators, Carl and Irene Veseth, had operated Malta’s Palace Theatre since 1922, and that house was closed when the Villa opened.

This article about the Villa Theatre was published in Boxoffice of March 3, 1958, when the theater had been in operation for more than two years. There is a floor plan of the building, as well as photos of the exterior, the rather plain auditorium, and the very stylish little lobby. The article says that the seats in the Villa, 450 in the orchestra and 50 loges, were all spaced on 40-inch centers, which was quite generous for 1955. I guess Montana had a lot of tall cowboys who liked to stretch out.

Carl Veseth had bought the land for the theater in 1928, but ground was not broken for the project until September, 1954. A 1946 Boxoffice item had said that Veseth had hired Salt Lake City architect Paul Evans to design an 800-seat theater for Malta, but the Villa as finally built was a 500-seat house designed by the Portland firm of Lathrop, Gillam & Percy, who had in 1950 done the preliminary design for another version of the Villa which was never built. It would have had over 1,500 seats, accommodating about 75% of the town’s population.

Two years after the Villa opened, the Veseths opened the Valli Drive-In at Malta, a 280-car operation. At this time they also still operated a theater at Harlem, Montana. They had once operated the Liberty Theatre at Chester, Montana, as well.

Carl Veseth died in 1975, and in 1977 the June 13 issue of Boxoffice reported that Irene Veseth had sold the Villa Theatre and the Valli Drive-In to her brother, who sported the delightful name R. C. Pancake. There was a Leslie Pancake who operated the Shasta Theatre at Central Valley, California, in the 1940s, and a Stanley Pancake who once operated a theater in Harlem, Montana in 1939. They all just had to have been related.

Mike Rogers on October 18, 2010 at 6:27 pm

Not a bad looking theatre.

TLSLOEWS on February 24, 2011 at 6:56 pm

Thanks for the boxoffice link Joe V.Nice looking theatre.