Seavue Twin Theater

514 Palmetto Avenue,
Pacifica, CA 94044

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Seavue Twin Theater

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Located between San Francisco and Half Moon Bay. The Seavue Theater was a large single screen theatre built in the early-1950’s. It had amongst other details, retained its ladies' powder room, as well as a decorative tower that was once illuminated. The Seavue Theater was twinned later in its life and remained open despite competition from local multiplexes in San Francisco and on the Penninsula.

However, in 2002, it closed due to a new 20-screen megaplex opening just a few miles away. It was demolished in late-2007.

Contributed by Juan-Miguel Gallegos

Recent comments (view all 25 comments)

larry on June 25, 2009 at 7:19 pm

Sad how many theaters have disappeared over the years. On the other hand, if this were not the case, there would be no need for the CT website.

raybradley on June 25, 2009 at 9:20 pm

In October of 1977 Transmedia Entertainment brought in a twenty-six year old man named Jeff Chapman to manage the Seavue. Jeff came from Norman, OK, where he had worked for Video Independent Theatres. While at the Seavue Jeff increased ticket sales greatly through creative use of clever advertising gimmicks. Jeff was tall, lanky, handsome, and had a soft twang in his speech. At first locals teased him for his drawl, but it didn’t take too long before everyone embraced him due to his wittiness and marvelous sense of humor.
Alas, in less than a year Transamerica had lured Jeff away from theatre management with a job offer that included weekends and holidays off, and a much better pay package.

elessar on September 5, 2010 at 7:22 am

I was the assistant manager at the Seavue for a couple years in the early 90’s and I can say it was a great place to work. The locals were great people. I made not a few friends there. We used to love going out onto the little deck off of the projection booth near the sign. You could also access the roof from there and it was a great place to watch the sun go down over the Pacific. I used to curse Silver Screen for being so damn frugal, but looking back I’m amazed they were able to keep it open as long as they did. There were plenty of late shows with 2 or 3 people in the audience and some nights we just shut her down because no one came. We used to run a survey to see where our guest were from and some came from far down the coast to see our films. It was a Pacifica institution, but what can you do? Nothing lasts forever. Good bye Seavue…

celaniasdawn on March 28, 2011 at 12:28 am

Went there just once to see A View to a Kill. The Goonies was playing in the other theater, There were only 3 other people there besides us. The people that ran the place was really friendly. Inside the auditorium reminded me of a airplane hanger, the ceiling was all white and looked like either steel beams or wooden ones holding the roof up. It was really clean inside.

moviefreakdude on March 14, 2012 at 8:24 am

This was a part of my history too. I worked there in 1991-92 and it was a great little theatre. I remember one night I found a box of old trailers and I spliced all of them together to make a 2 hour print full of old trailers. Not many theatres around like that anymore where one could do something like that.

Jemimah63 on June 6, 2013 at 11:56 pm

Went there in the 60’s and early 70’s. There wasn’t much for kids to do in Pacifica, so the SeaVue was usually packed. It was kind of run down and dirty then, but on Saturdays in the mid 60’s, you could see a western or a comedy and get stale popcorn and a drink…all for about $.50. One time, maybe about ‘67 or '68, they had a live band play there in the afternoon…Sopwith Camel it was called…big stuff for Pacifica.

steve_jean on February 15, 2016 at 6:26 am

My first love lived in Linda Mar and on our first date after returning home after the trip where we met, we went to the Seavue to see Franco Zeffirelli’s Romeo and Juliet in 1975. She was an incurable romantic and loved this screen version of Romeo and Juliet. Great memories, both of her and our first date. She was taken by breast cancer, but she, our first date, and this theater will live on in my memories until I see her again.

stevenj on February 15, 2016 at 4:21 pm

The city this demolished theater was located in is Pacifica, California 94044, not Pacific Manor. According to the city of Pacifica’s website Pacific Manor is a shopping district (or neighborhood) of Pacifica which has 11 shopping districts.

Sturgeon on June 2, 2016 at 6:26 pm

I live here again, having grown up here in Linda Mar. Pacific Manor is a district in the north end of Pacifica, not just a shopping area. The Seavue was in Pacific Manor. Period. It is now a Walgreens and in my opinion it’s a damn shame the city did not step in and save the movie palace of my childhood, where I saw all the great monster movies and Sci-Fi and comedy films in the ‘50’s.

stevenj on June 3, 2016 at 3:00 pm

Hi Sturgeon – The posting for this theatre originally stated it was located in Pacific Manor. The reason for my post above was that theaters on CT are listed by city, not neighborhoods. BTW, I live nearby also (in SF).

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