Organ Drive-In

320 Wyatt Drive,
Las Cruces, NM 88001

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The Organ Drive-In (named for the nearby Organ Mountains to the east of Las Cruces) was located just off South Main Street on Wyatt Drive. It was razed for a shopping center in the mid-1960’s.

Contributed by frank richardson

Recent comments (view all 3 comments)

Mike Rogers
Mike Rogers on June 15, 2012 at 5:39 pm

Frank, found a little info,THE ORGAN drive-in held 375 cars and was owned in 1956 by LUIS Maynez.

peacheyeball
peacheyeball on June 27, 2015 at 3:48 pm

Approximate address is: 320 Wyatt Dr., Las Cruces, NM 88001

dallasmovietheaters
dallasmovietheaters on August 20, 2015 at 12:20 pm

The Organ Drive-In began owned by Homer Rowington of the El Paso Amusement Company with spots for just under 600 cars on El Paseo Road. The theater launched September 20, 1948 with the film, “Frontier Gal.” The theater was going to operate year-round but closed in late November re-opening in the March 1949 season though operating year-round thereafter.

The Organ would get competition from the Rocket Drive-In beginning July 20, 1952 when that theatre launched. With audiences a bit thin, beginning in 1953, the Organ Drive-In began to show Spanish-language offerings on select weekdays which proved popular. Under new ownership, the theater changed names from the Organ Drive-In Theatre to the Fiesta Drive-In Theatre on January 16, 1955.

The Fiesta and Rocket would come under a single owner with the Fiesta repositioned as a twin-screen drive-in in the 1960s. Fiesta Screen One had 583 cars and Screen No. 2 had 458 spaces. The Rocket would close. The Aggie Drive-In would open in 1966 to challenge the Fiesta under Lamar Gwaitney. But Video Independent Theatres (VIT) took on the Fiesta and the Aggie. In 1972, it would add the Video Twin Theatre in front of the Fiesta and the two twin-screeners co-existed for around seven years.

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