724 7th Avenue,
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The Avon 7 was one of a number of so called “mini cinemas” that opened in converted retail or office space in the late-1960’s and early-1970’s. Like all of its “mini” cousins in the Times Square area, the Avon 7 featured hard core pornography. Located in the old Studebaker Building, the cinema lasted well into the 1980’s and possibly into the early-1990’s.
Avon ran a number of other porn houses in NYC over the years, including the Avon 42, the Avon-on-Love and the Avon-at-the-Hudson. Sometime after the Avon 7 closed, the space was converted to restaurant use and operated for a number of years as Pommes Frites – an establishment specializing in French fried potatoes.
The Studebaker building was recently demolished to make way for a high-rise condo complex known as 1600 Broadway (the Studebaker’s main address).
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