Pacific 1-2-3

6433 Hollywood Boulevard,
Hollywood,
Los Angeles, CA 90028

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Warner Hollywood Theatre exterior

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The Warner Bros. Hollywood Theatre opened April 26, 1928, with Conrad Nagel and Dolores Costello in “Glorious Betsy”. The theatre was built within an office building and the auditorium is located on a diagonal axis facing north-east at the rear There was a second entrance to the west of the theatre on Wilcox Street. Other movie palaces built in Los Angeles designed by G. Albert Lansburgh included the current downtown Orpheum Theatre (1926) and the Wiltern Theatre.

This opulent movie palace was as close to an Atmospheric style theatre as Los Angeles ever had. It was built in a semi-Atmospheric style without the twinkling stars and clouds. A colonnade of wide Italianite style arches on the auditorium side walls contained painted scenes of exotic landscapes on the walls between the arches, giving a sense of being in an open garden. The original painted asbestos safety curtain by famous artist John B. Smeraldi had ‘a fanciful scene of birds of paradise performing a mating dance in a forest of delicate trees and blossoms, painted over gold leaf’. Design styles included Renaissance Revival, Rococo, and Moorish. The theatre had a seating capacity of 2,756 in orchestra and balcony. A 4 manual, 28 rank Marr & Colton organ was relocated here from the Piccadilly Theatre in New York, where Warner Bros. premiered “The Jazz Singer”. The two ‘dirigible’ radio masts on top of the theatres office building were added soon after the Warner Hollywood Theatre opened. The office space on the upper left of the building had become the radio studios for KFWB and these were illuminated with letters pronouncing the theatre’s name and the radio station code name letters.

In the 1940’s, Carol Burnett worked as a Warner usher and she now has her own star on the Hollywood Walk of Fame right outside the theatre.

From 1953 to 1961 and 1962 to 1964, three-strip Cinerama was shown and it was renamed the Warner Cinerama Theatre. The auditorium walls were covered up with drapes and chunks of plaster were taken off parts of the proscenium arch to accommodate the huge screen. A lower suspended ceiling was installed at this time. The World Premiere of “This Is Cinerama” played for 133 weeks from May 1953 to 1955. “Cinerama Holiday” played for 81 weeks from 1955 to 1957. “Seven Wonders of the World” played for 69 weeks from 1957 to 1958. “South Seas Adventure” played for 71 weeks from 1958 to 1960. “How the West Was Won” (1963) played for 93 weeks.

During the 80 week run of “2001, A Space Odyssey” in 70mm, which had its West Coast premiere here on April 4, 1968, the theatre changed hands from Stanley Warner to Pacific Theatres and was renamed the Hollywood Pacific Theatre.

“A Clockwork Orange” (1972) also was among movies that had a very successful run. On 31st January 1978, after a run of Clint Eastwood in “The Gauntlet”, the Pacific Theatre closed. It was converted into a triple-screen theatre with 1,250 seats in the former orchestra level and two 550 seat screens in the former balcony. The main screen and screen 3 in the balcony were both equipped to play 70mm film. It re-opened later in 1978. The awesome original decorations in the semi-circular lobby was not disturbed.

There are two main reasons for the Pacific Theatre’s eventual closure, the disruption due to the Metro subway construction along Hollywood Boulevard and on January 17, 1994 when the theatre suffered damage due to the Northridge Earthquake. This caused the two balcony screens to be closed due to concern over public safety. The Pacific Theatre closed on August 15, 1994. It remained shuttered and unused until 2002 when the main floor auditorium was used by the Entertainment Technology Center as a testing facility for the new digital projection revolution. They had departed from the building by 2006 and in early-2008, it was being used by a church on Sundays. The balcony areas are still inaccessible to the attendees. The church vacated the building in June 2013.

The theatre has been designated a Historic-Cultural Monument. With the redevelopment of Hollywood Boulevard underway, the theatre has now been highlighted in the evenings by new illumination on the radio masts on top of the building. Perhaps soon, this grand old theatre’s time has come to rise again.

Contributed by Howard B. Haas, Ken Roe

Recent comments (view all 417 comments)

Bill H
Bill H on April 26, 2013 at 2:01 pm

This theater is 85 years old today…

terrywade
terrywade on June 3, 2013 at 10:37 am

Have not heard any more info on the Hollywood Warner Cinerama. I did hear last week people from Shubert NYC were in Hollywood looking at the Warner and a few other older theatres in the area. I think they are looking for a theatre spot in Southern CA. All my friends in the real estate business in LA say things are about to open up soon for the old Warner Hollywood. Pacific wants to sell or lease out the place bad. Please not another night club!!!!!

William
William on June 3, 2013 at 11:08 am

The church that was leasing the theatre from Pacific is due out of the theatre at the end of June 2013. There is talk about Pacific doing condo/retail complex with the theatre building. That would make sense with the Shubert Company handling the Warner. The only other theatres would be the ones on Broadway Downtown.

Joe Vogel
Joe Vogel on June 3, 2013 at 12:16 pm

Rumors that Shubert might take over the old Warner Hollywood have been around for more than a decade. An August 31, 2001, item in the Los Angeles Times said that the idea had been floated by Leron Gubler, executive director of the Hollywood Chamber of Commerce. It’s been floating ever since.

Maybe the Shubert organization was just waiting for the church’s lease to end, but then with their deep pockets it seems they would have been able to buy out the church’s lease twelve years ago, before the Shubert Theatre in Century City was demolished, if they’d really wanted the place.

Because the Warner’s auditorium is set at a 45 degree angle, the stage is rather oddly shaped and small, being stuck into a corner of the building. That could be a deterrent to conversion. There is a parking lot next door, so there would be room to expand the stage (if the land is available), but it would be very costly.

William
William on June 3, 2013 at 12:33 pm

Yes, I know that rumor has been around for that time. But the problem with the stage is not a real problem, if they do go and reopen the theatre. They can expand the stage and stagehouse areas into the parking area behind. Pacific owns the whole block area. Pacific Theatres has been wanting to sell the building since the late 80’s-early 1990’s. I was the last projectionist for the theatre before it closed. When the Wiltern Theatre reopened they expanded the rear of the stagehouse.

CStefanic
CStefanic on September 2, 2013 at 4:55 pm

The theatre is vacant now. Someone can re-open and show new/older movies. Come, come now!

CTCrouch
CTCrouch on December 6, 2013 at 2:28 am

Over the past month, they’ve boarded over the theatre and office space entrances, removed an old tobacco store sign, and “blacked out” the street level units. Whether this is a sign someone is about to undertake some work on the property or merely the final stage of “mothballing” the building is a mystery (i.e. nothing has been mentioned in the media).

WarnersPacificTheatre
WarnersPacificTheatre on April 9, 2014 at 9:47 pm

Tweet and follow @TheaterPacific if you have any updates on the status of the Pacific Theater in Hollywood…or just share your photos and memories!

billfh
billfh on April 19, 2014 at 4:55 am

Though my sister worked at the Chinese, the Pacific was my favorite theater as a kid in Hollywood. I lived back behind it on Yucca and would not only go to movies but also used the cavernous parking lot to roller skate in on weekend mornings (skate, not blade, this was 1980!). I was there 2 weeks ago, circling the theater, taking a lot of pictures. They’re doing some construction just to the right of the theater, does anybody know what that is?

esther414
esther414 on April 21, 2014 at 7:37 pm

There is a Facebook page calling all friends of the Warner Pacific Theatre. Please LIKE the page to show how much we care for this amazing icon on Hollywood Boulevard. https://www.facebook.com/HollywoodPacificTheater

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