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Pacific 1-2-3

6433 Hollywood Boulevard,
Los Angeles, CA 90028

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Warner Hollywood Theatre exterior

Viewing: Photo | Street View

The Warner Bros. Hollywood Theatre opened April 26, 1928, with Conrad Nagel and Dolores Costello in “Glorious Betsy”. The theatre was built within an office building and the auditorium is located on a diagonal axis facing north-east at the rear There was a second entrance to the west of the theatre on Wilcox Street. Other movie palaces built in Los Angeles designed by G. Albert Lansburgh included the current downtown Orpheum Theatre (1926) and the Wiltern Theatre.

This opulent movie palace was as close to an Atmospheric style theatre as Los Angeles ever had. It was built in a semi-Atmospheric style without the twinkling stars and clouds. A colonnade of wide Italianite style arches on the auditorium side walls contained painted scenes of exotic landscapes on the walls between the arches, giving a sense of being in an open garden. The original painted asbestos safety curtain by famous artist John B. Smeraldi had ‘a fanciful scene of birds of paradise performing a mating dance in a forest of delicate trees and blossoms, painted over gold leaf’. Design styles included Renaissance Revival, Rococo, and Moorish. The theatre had a seating capacity of 2,756 in orchestra and balcony. A 4 manual, 28 rank Marr & Colton organ was relocated here from the Piccadilly Theatre in New York, where Warner Bros. premiered “The Jazz Singer”. The two ‘dirigible’ radio masts on top of the theatres office building were added soon after the Warner Hollywood Theatre opened. The office space on the upper left of the building had become the radio studios for KFWB and these were illuminated with letters pronouncing the theatre’s name and the radio station code name letters.

In the 1940’s, Carol Burnett worked as a Warner usher and she now has her own star on the Hollywood Walk of Fame right outside the theatre.

From 1953 to 1961 and 1962 to 1964, three-strip Cinerama was shown and it was renamed the Warner Cinerama Theatre. The auditorium walls were covered up with drapes and chunks of plaster were taken off parts of the proscenium arch to accommodate the huge screen. A lower suspended ceiling was installed at this time. On April 29, 1953, the West Coast premiere of “This Is Cinerama” played for 133 weeks to 1955. “Cinerama Holiday” played for 81 weeks from 1955 to 1957. “Seven Wonders of the World” played for 69 weeks from 1957 to 1958. “South Seas Adventure” played for 71 weeks from 1958 to 1960. “How the West Was Won” (1963) played for 93 weeks.

During the 80 week run of “2001, A Space Odyssey” in 70mm, which had its West Coast premiere here on April 4, 1968, the theatre changed hands from Stanley Warner to Pacific Theatres and was renamed the Hollywood Pacific Theatre.

“A Clockwork Orange” (1972) also was among movies that had a very successful run. On 31st January 1978, after a run of Clint Eastwood in “The Gauntlet”, the Pacific Theatre closed. It was converted into a triple-screen theatre with 1,250 seats in the former orchestra level and two 550 seat screens in the former balcony. The main screen and screen 3 in the balcony were both equipped to play 70mm film. It re-opened later in 1978. The awesome original decorations in the semi-circular lobby was not disturbed.

There are two main reasons for the Pacific Theatre’s eventual closure, the disruption due to the Metro subway construction along Hollywood Boulevard and on January 17, 1994 when the theatre suffered damage due to the Northridge Earthquake. This caused the two balcony screens to be closed due to concern over public safety. The Pacific Theatre closed on August 15, 1994. It remained shuttered and unused until 2002 when the main floor auditorium was used by the Entertainment Technology Center as a testing facility for the new digital projection revolution. They had departed from the building by 2006 and in early-2008, it was being used by a church on Sundays. The balcony areas are still inaccessible to the attendees. The church vacated the building in June 2013.

The theatre has been designated a Historic-Cultural Monument. With the redevelopment of Hollywood Boulevard underway, the theatre has now been highlighted in the evenings by new illumination on the radio masts on top of the building. Perhaps soon, this grand old theatre’s time has come to rise again.

Contributed by Howard B. Haas, Ken Roe

Recent comments (view all 401 comments)

esther414
esther414 on May 17, 2015 at 10:16 am

Terrywade, have not heard this rumour at all. City would not allow the building to be demolished. Hotel would not be a bad idea. I have a sense this amazing theatre will come to life again.

CStefanic
CStefanic on May 17, 2016 at 1:17 pm

I hope so. It’s deserves to show films once again.

To be honest, anyone who holds leases/rights/et al on any of the remaining palaces/houses would be stupid to demolish. Soon conglomerate multiplexes are going to lose their vogue, the real estate for cost per square foot to show a film will be too much, and the smart studios will send their pictures to a more levelled, reasonably priced, and elegantly structured house or palace, on the Blvd or not.

I only pray it is sooner rather than later.

rivest266
rivest266 on August 5, 2016 at 4:12 pm

April 26th, 1928 grand opening ad in the photo section.

JimFarris
JimFarris on April 17, 2017 at 2:40 pm

One of my best moving gowing memories ever as a kid. Mom and Dad took me to “How the West Was Won” in REAL Cinerama. The early 60’s were not so happy at my house but this cinema treat was amazing.

DavidZornig
DavidZornig on April 20, 2017 at 9:06 pm

1965 photo added courtesy of the Americas Past In Photos Facebook page.

Matt Lambros
Matt Lambros on July 18, 2017 at 11:52 am

I recently photographed the Warner (Pacific) Hollywood Theatre. Check out the photographs and a short write up at the link above.

Joe Vogel
Joe Vogel on July 18, 2017 at 9:43 pm

Thanks for posting the photos, Matt. I was only in the Warner Hollywood once, when I was about nine years old and our elementary school class went on a field trip to see This is Cinerama. The auditorium looks a bit smaller than I remember it,perhaps because the upper part is obscured by the triplexing.

Also, there were the three Cinerama projection booths on the orchestra floor when I was there, and we were seated close beside the central one and very near the enormous screen. But I actually have a clearer memory of the lobby than I do of the auditorium. It’s good to see that the decorative detail is still in pretty good condition.

DavidZornig
DavidZornig on August 5, 2017 at 7:50 am

Yesterday’s LA Curbed article about the Warner with photos.

https://la.curbed.com/2017/8/4/16010422/la-history-hollywood-warner-pacific-theater

DavidZornig
DavidZornig on January 9, 2018 at 8:31 pm

1946 photo added courtesy of James J. Chun.

MSC77
MSC77 on April 4, 2018 at 4:37 am

Just in time for the big anniversary, here’s a new retrospective article on Kubrick’s “2001: A Space Odyssey.” The Warner Hollywood/Hollywood Pacific and lots of other cinemas get mentioned in the piece.

Still the Ultimate Trip: Remembering “2001: A Space Odyssey” on its 50th Anniversary

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