Texas Music Theater
120 E. San Antonio Street,
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With a very unusual name, the Palatium Theatre was housed in a similarly unique building in San Marcos. The two top thirds above the white, hot pink trimmed marquee was off-white with three pink vertical circular attachments on each side that possibly had back lighting. ‘Palatium’ was spelt out horizontally in small black letter above a pink column that was accented with neon. The marquee sheltered the entrance and outside attached ticket booth. The lower third of the building , under the marquee, was faced in white streaked, grey marble. Movie poster frames were on each end of the building.
By the late-1950’s, it had been renamed Holiday Theatre, and was the ‘first-run cinema in San Marcus. It continued to operate into the 1970’s. After closing, the former Holiday Theater building became home to Gordo’s Grill, in March 2009 it was converted into a concert venue.
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