Cameo Theatres 1 & 2

14 Columbian Street,
South Weymouth, MA 02190

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Cameo Theatres 1 & 2

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Opened in 1939, this Colonial Revival style movie house was twinned in the 1980’s.

Still showing movies, the Cameo Theatres 1 & 2, it became part of the Patriot Cinemas chain. Since January 1, 2011, it has been taken over by South Shore Cinemas.

Contributed by Cinema Treasures

Recent comments (view all 22 comments)

rsalters (Ron Salters)
rsalters (Ron Salters) on March 14, 2011 at 6:10 pm

The new operators are not advertising in the Patriot Ledger; Patriot Cinemas still advertises their remaining cinemas.

Ron Newman
Ron Newman on March 14, 2011 at 6:16 pm

No ads in the Globe for any of the current or former Patriot Cinemas. I checked Friday’s and Sunday’s papers which are the most likely days for movie advertising.

rsalters (Ron Salters)
rsalters (Ron Salters) on March 14, 2011 at 6:43 pm

The only movie ads which appear in the Patriot Ledger, and then only during the second half of the week, are for the Showcase in Randolph and for Patriot Cinemas (Hanover Mall 10, Hingham Shipyard 6, and Loring Hall in Hingham). It’s a pale shadow for what the situation was like in the past.

Ron Newman
Ron Newman on March 14, 2011 at 6:48 pm

How will the theatres stay open if people don’t know what is playing in them?

rsalters (Ron Salters)
rsalters (Ron Salters) on March 23, 2011 at 5:57 pm

I looked in a current copy of the weekly Weymouth News today. There is an ad for Patriot Cinemas but nothing from South Shore Cinemas.

rsalters (Ron Salters)
rsalters (Ron Salters) on April 27, 2011 at 6:59 pm

The business news in the Quincy Patriot Ledger of April 26 has an article “Film Buffs – Hanover Couple Seek to Keep Local Community Theaters Thriving” about Bret and Michelle Hardy who started South Shore Cinemas to operate the Cameo, and the Mill Wharf in Scituate. Bret Hardy operated the old Scituate Playhouse in 1999. He continues to work a day job, but his wife works full-time at the theaters and they have a staff of 13 part-timers. They still do not advertise in the Patriot Ledger, but keep the Cameo’s marquee current.

brethardy
brethardy on May 4, 2011 at 5:09 pm

Thanks for posting some updates about the Cameo…yes, we are the new operators. I worked at the Cameo as a manager/projectionist when I was in my teens; nice to be back. We hope a lot of personal attention will help us keep it alive. Regarding advertising…we’re depending on online listings, our own website, weekly e-newsletter, press coverage, word-of-mouth, etc. to spread the word. At the moment we don’t believe the payback would be sufficient to justify the high price of newspaper advertising. Thanks for your interest.

rsalters (Ron Salters)
rsalters (Ron Salters) on May 5, 2011 at 6:42 pm

Re- movie ads in newspapers. Circulation figures released a couple days ago show continued substantial decline in readership at the Boston Herald, and, especially, the Boston Globe. Younger people don’t seem to read newspapers and, since younger people make up a large segment of the movie-going audience, there seems to be no point in spending money on newspaper movie ads.

dickneeds111
dickneeds111 on March 26, 2012 at 9:42 pm

South Shore Cinemas(Mill Wharf and Cameo) do not advertise in the Boston Papers. Too expensive and weak circulation. Patriot Cinemas do limited advertising in the Patriot Ledger for the same reasons. If you want to know what is playing you either pick up the phone or go on line. Both have wonderful web sites.

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