Cameo Theatres 1 & 2

14 Columbian Street,
South Weymouth, MA 02190

Unfavorite 4 people favorited this theater

Showing 22 comments

dickneeds111
dickneeds111 on March 26, 2012 at 9:42 pm

South Shore Cinemas(Mill Wharf and Cameo) do not advertise in the Boston Papers. Too expensive and weak circulation. Patriot Cinemas do limited advertising in the Patriot Ledger for the same reasons. If you want to know what is playing you either pick up the phone or go on line. Both have wonderful web sites.

rsalters (Ron Salters)
rsalters (Ron Salters) on May 5, 2011 at 6:42 pm

Re- movie ads in newspapers. Circulation figures released a couple days ago show continued substantial decline in readership at the Boston Herald, and, especially, the Boston Globe. Younger people don’t seem to read newspapers and, since younger people make up a large segment of the movie-going audience, there seems to be no point in spending money on newspaper movie ads.

brethardy
brethardy on May 4, 2011 at 5:09 pm

Thanks for posting some updates about the Cameo…yes, we are the new operators. I worked at the Cameo as a manager/projectionist when I was in my teens; nice to be back. We hope a lot of personal attention will help us keep it alive. Regarding advertising…we’re depending on online listings, our own website, weekly e-newsletter, press coverage, word-of-mouth, etc. to spread the word. At the moment we don’t believe the payback would be sufficient to justify the high price of newspaper advertising. Thanks for your interest.

rsalters (Ron Salters)
rsalters (Ron Salters) on April 27, 2011 at 6:59 pm

The business news in the Quincy Patriot Ledger of April 26 has an article “Film Buffs – Hanover Couple Seek to Keep Local Community Theaters Thriving” about Bret and Michelle Hardy who started South Shore Cinemas to operate the Cameo, and the Mill Wharf in Scituate. Bret Hardy operated the old Scituate Playhouse in 1999. He continues to work a day job, but his wife works full-time at the theaters and they have a staff of 13 part-timers. They still do not advertise in the Patriot Ledger, but keep the Cameo’s marquee current.

rsalters (Ron Salters)
rsalters (Ron Salters) on March 23, 2011 at 5:57 pm

I looked in a current copy of the weekly Weymouth News today. There is an ad for Patriot Cinemas but nothing from South Shore Cinemas.

Ron Newman
Ron Newman on March 14, 2011 at 6:48 pm

How will the theatres stay open if people don’t know what is playing in them?

rsalters (Ron Salters)
rsalters (Ron Salters) on March 14, 2011 at 6:43 pm

The only movie ads which appear in the Patriot Ledger, and then only during the second half of the week, are for the Showcase in Randolph and for Patriot Cinemas (Hanover Mall 10, Hingham Shipyard 6, and Loring Hall in Hingham). It’s a pale shadow for what the situation was like in the past.

Ron Newman
Ron Newman on March 14, 2011 at 6:16 pm

No ads in the Globe for any of the current or former Patriot Cinemas. I checked Friday’s and Sunday’s papers which are the most likely days for movie advertising.

rsalters (Ron Salters)
rsalters (Ron Salters) on March 14, 2011 at 6:10 pm

The new operators are not advertising in the Patriot Ledger; Patriot Cinemas still advertises their remaining cinemas.

Mike Rogers
Mike Rogers on March 14, 2011 at 4:25 pm

1983 Great looking Marquee.

Ron Newman
Ron Newman on March 11, 2011 at 3:37 am

Patriot Cinemas did not renew their lease on the Cameo in Weymouth and the Mill Wharf in Scituate. Bret and Michelle Hardy started a new company, South Shore Cinemas, to run these two theatres as of January 1. Today’s Globe South section has an article about them:

Cinematic revival: Couple’s love of movies inspired them to take over two-screen theaters

The Cameo’s new website is View link .

rsalters (Ron Salters)
rsalters (Ron Salters) on May 24, 2009 at 6:03 pm

In ken mc’s August 1983 photo, the Cameo was still a single-screen house. Note how they put on matinees on rainy days in the summer.

rsalters (Ron Salters)
rsalters (Ron Salters) on October 23, 2008 at 6:37 pm

There was a fire in the Cameo Theatre building on Tuesday afternoon which forced the evacuation of the building. But apparently there was no damage to the Cameo itself.

kencmcintyre
kencmcintyre on November 10, 2007 at 2:15 am

The Cameo is in the background of this photo, circa 1951:
http://tinyurl.com/2as6et

rsalters (Ron Salters)
rsalters (Ron Salters) on October 7, 2006 at 2:56 pm

Patriot Cinemas has just started a new admission policy at the Cameo in South Weymouth: $1.99 for all shows, Wed. – Mon.; while Tuesday is “Dollar Night”.

rsalters (Ron Salters)
rsalters (Ron Salters) on October 31, 2005 at 4:53 pm

The conversion to a twin cinema took place in 1985. The Cameo has a very nice traditional marquee and nice details around the front entrance. Right next door is the old 19th century Fogg Building in whose upper floors was the Fogg Opera House, but that ancient auditorium was remodeled out of existance apparently around 1950. The architects Mowll and Rand also designed the Calvin Th. in Northampton MA, and at least one theatre in Vermont.

Tom10
Tom10 on May 4, 2005 at 2:16 pm

Boston Actor: Thanks for the web link and information. Maybe, some day, the theater can be restored. Hope your acting career goes well.

bdsouthe
bdsouthe on May 3, 2005 at 8:50 pm

According to this website: http://www.patriotcinemas.com/cameohistory.html
“The Cameo was designed by architects William Luther Mowll and Roger Glade Rand, and built in 1939. In keeping with the local colonial architecture of Boston’s South Shore, the designers recalled the essential elements of design that enter into the ensemble of Old Colony homesteads. The owners of the Cameo wanted to give as much local color and atmosphere as possible, attempting to make their patrons feel as "at home” as possible. Much of the original treatment is still in place.

The lounge/lobby area is more like an old New England parlor than a part of a modern theatre. It is a colonial room with a fireplace, paneled walls, and glazed Chinese red wall paper.

Originally, the Cameo was a single theater with 672 seats. It had a large screen for cinematic events and a stage for live events. The stage area was flanked by two large fluted columns with Doric capitals.

The auditorium’s walls used four-by-four foot squares of natural colored wallboard, stenciled to imitate Chinese wallpaper. When the theatre was converted to a twin in the 1980’s, the walls were lined with conservative red drapes and consistent white paneling."

When I was in Weymouth South Junior High and Weymouth South High Schools, I went with family or friends, often weekly, to see films here for only $1.

Tom10
Tom10 on October 18, 2004 at 6:29 am

The Cameo was a fairly decent, first run, single-screen venue. It had surprisingly good monophonic sound. The last film I saw there as a single was “The Last Great Train Robbery,” with Sean Connery, 1979. As a twin, it’s less enjoyable with its bowling alley auditoriums. But at least it survives. Some of the colonial revival details also survive.