Cine Latino

2555 Mission Street,
San Francisco, CA 94110

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Crown Theatre exterior

Viewing: Photo | Street View

The Cine Latino was directly across the street from the New Mission Theater.

One of the oldest in the city, it had previously been known as the Wigwam Theatre (when it opened in 1913), New Rialto Theatre, and Crown Theatre. The theater closed in 1987.

Contributed by Juan-Miguel Gallegos

Recent comments (view all 25 comments)

delamora on January 25, 2010 at 12:35 am

I’m writing a piece about Mexican film exhibition in the Mission district. Does anyone know what is going to become of the Cine Latino? Also can anyone provide me with contact information for the previous owners or managers of the Tower theater? You can reach me at My name is Sergio de la Mora and I grew up watching Mexican movies in the theaters on Mission St. Thanks!

darquil on July 31, 2010 at 7:38 am

I’ve posted a recent photo here.

Joe Vogel
Joe Vogel on July 31, 2010 at 12:25 pm

Motion Picture Herald of June 8, 1935, reported that Fox West Coast Theatres had reopened the New Rialto Theatre in San Francisco following extensive remodeling. Earlier that year, the March issue of Architect & Engineer had reported that the plans for the $40,000 remodeling project had been drawn by architect F. Frederic Amandes.

Amandes was the architect for at least four other theater projects. Those I’ve been able to attribute, all from 1936, were the Enean Theatre at Pittsubrg, California, and remodeling jobs for the Strand Theatre in Alameda, the Egyptian Theatre on San Francisco’s Market Street (listed at CT as the Guild Theatre), and the former T&D Theatre in Richmond, which became the Fox Theatre and then the United Artists Theatre.

Joe Vogel
Joe Vogel on September 21, 2010 at 10:42 am

The January, 1913, issue of the trade journal The Architect and Engineer of California said that architect William H. Crim had designed the new Wigwam Theatre that was to be built in San Francisco’s Mission District.

seymourcox on May 2, 2011 at 7:45 am

Was this once a Loew’s house? One sunny afternoon in 1980 I was waiting for a bus on Mission Street. On the side wallsign of the Cino Latino I could make out the word “Loew’s” showing beneath faded paint…

Mikeyisirish on July 30, 2012 at 2:45 am

I walked by this theater yesterday. The vertical sign is gone and the building is being torn apart. But on the up hand, I spoke with someone in the know there, and apparently it is now going to be a gym, and the marquee and vertical sign will be restored to its former glory eventually.

GaryParks on September 25, 2013 at 5:12 am

The project to convert this theatre to something else (a gym perhaps, according to a previous post?) seems to have stalled, but not before the complete obliteration of not only the marquee and vertical sign, but the entire facade, down to only the most essential structural steel members. The stage fly tower has likewise been stripped, and large holes have been cut in the sidewalls. Only the ornamental quoins which wrapped around the corners of the facade’s edge remain. It is hard to imagine that any semblance of marquee or sign will reappear on what seems to be a remodel designed to eliminate any decorative trace of the building’s theatrical past. I hope I am wrong.

Mikeyisirish on April 19, 2014 at 1:40 am

A March 2012 photo can be seen here.

GaryParks on May 29, 2014 at 3:15 am

An earlier post talked about a 1930s renovation of this theatre according to a design by F. Frederic Amades, and then listed other theatres he worked on. I would like to add that he also designed the Parkside Theatre (Fox Parkside) at 19th and Taraval.

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