Strand Theatre

135 Merrimac Street,
Haverhill, MA 01830

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The Strand was a mid-sized movie theatre located in the Strand Building in downtown Haverhill. It was at one time operated by Charles Morse theatres of Boston. Further information welcomed.

Contributed by Ron Salters

Recent comments (view all 3 comments)

rsalters (Ron Salters)
rsalters (Ron Salters) on April 26, 2007 at 3:30 pm

There is a MGM Theatre Photograph and Report form for the Strand in Haverhill with an exterior photo dated April 1941. The entrance was in the right half of a 3-story building called the Strand Building. The left half was occupied by a Liggett’s Rexall drugstore. The Strand had a half-round semicircular marquee. A movie with Joan Blondell was playing; also a Charlie Chan movie. The Report states that the Strand is on Main St., but someone crossed that out and wrote in “135 Merrimac St.” The Report says that the Strand has been showing MGM films for “over 10 years”, but then says that it’s “under 10 years old”. The condition is Fair, and it had 835 seats on the orchestra floor and 555 in the balcony, total: 1,390 seats. In the 1942-43 Motion Picture Almanac, the Strand is listed under Charles Morse theatres of Boston.

WandaLee
WandaLee on July 20, 2007 at 4:36 am

I recall seeing double features at the Strand for $.25 – all those wonderful ‘50s musicals!! It was on Merrimack Street, close to the foot of Howe St. (Candy counter was on the left as you walked in!)
:–)

rsalters (Ron Salters)
rsalters (Ron Salters) on November 15, 2010 at 7:27 pm

The Strand is listed in the 1927 Film Daily Yearbook as having 1346 seats and open daily. Of the 4 Haverhill movie theaters listed in the 1927 FDY, the only one not found here in Cinema Treasures is the Academy, with 1400 seats, open daily.

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