Eastgate 10 Theatre

1345 SOM Center Road,
Mayfield Heights, OH 44124

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The Regal Mayfield Heights 10 opened in the fall of 1996 behind Micro Center in the Eastgate Shopping Center in Mayfield Heights. The theater features two stadium auditoriums and eight shoe-box style theaters. At the time of its opening, the theater competed with the orginal eight-screen Severance Theater and Loews East at Richmond Mall.

The theater became outdated as soon as 1999, when both Loews and Regal at Severance replaced their older theaters with all-stadium megaplexes. In the fall of 2007, Regal Cinemas bought the 20-screen cinema at Richmond Town Square from AMC/Loews. Regal closed the Mayfield Heights 10 on January 24, 2008 with little fanfare.

It was re-opened in November 2009 by the Phoenix AdLab Theatres chain, and by 2010 is operated by Phoenix Big Cinemas.

Contributed by filmdude

Recent comments (view all 8 comments)

Farbfilmfan
Farbfilmfan on October 17, 2009 at 2:15 pm

Driving by the closed theaters this afternoon, October 17, 2009, I noticed some wording on the Marque to the effect: “Grand Opening in November: Join our Job Fair: October 16 — 10 to 5, October 17 — 10 to 2”

Farbfilmfan
Farbfilmfan on October 17, 2009 at 2:44 pm

The Regal Theaters here were a re-make (with possibly some extension of the footprint) of the rear of the Zayre discount department store that occupied/anchored the north end of the lengthy north-south strip that housed the bulk of the Eastgate Shopping Center’s tenants. Zayre was there from the 1960’s through ????

The front of Zayre’s and the rest of the north-south strip faced west towards S.O.M. Center Road (Ohio SR 91) and the rear, where the theaters were erected, was the automotive center of the store. I believe (about 65% certain) that the overhead garage doors of the automotive center faced east as does the entrance to the theaters. There is some possibility the doors they may have faced north—my memory is not that certain. The front of the Zayre’s is currently the MicroCenter Computer Superstore.

Farbfilmfan
Farbfilmfan on October 24, 2009 at 8:15 pm

Driving by the closed theaters this evening, October 24, 2009, the Marquee is seen to very neatly list the 10 theatres and an invitation to visit the website of a new operator: Phoenix Adlabs Theatre Management, LLC. The website address is:

http://phoenixtheatres.com

An excerpt from the website explains in part what Phoenix says it can do for a shopping center owner:

“With regard to management, if your shopping center is losing the operator of your cinema and you wish to maintain an operating theatre we can seamlessly take over its operation. Providing an analysis of your options and potential revenue, we can take control of your site within a few weeks. Don’t let your theatre go dark, let Phoenix Adlabs manage your theatre property.”

The entrance seems to have been spiffed up a bit from last week’s drive-by, the Marquee is very neatly done up this week, and some maintenance equipment sits in the parking lot. It’s good to see some attention being paid to the place.

Farbfilmfan
Farbfilmfan on December 18, 2009 at 10:21 am

Looks like the the theatre has re-opened sometime in November 2009.

Just today, December 18, 2009, I clicked on the http://phoenixtheatres.com web site link in one of the previous posts and was taken to a page listing a pretty full schedule of very current films including Avatar, Avatar 3D, and Invictus that are playing at what they call the “Eastgate 10” theatres.

KingBiscuits
KingBiscuits on December 18, 2009 at 10:54 am

November 6th, to be exact.

Eric K.
Eric K. on January 13, 2011 at 8:45 pm

This is a nice theater but if you didn’t know it was there you would never find it because it’s literally behind the Eastgate Plaza hidden from sight. When you drive down SOM Center Rd you would never know a theater was right there lol. I don’t even think there’s a advertising sign (but I may be wrong).

The first film I recall seeing here was The Phantom Menace in 1999.

Farbfilmfan
Farbfilmfan on January 14, 2011 at 7:14 am

The city of Mayfield Heights has fairly strict regulations on signage, especially signage that is not attached to a building. Notice that gasoline stations in Mayfield Heights post fuel prices only in their windows and not on a free standing sign or on other exterior parts of the station building.

ChasSmith
ChasSmith on June 12, 2011 at 3:36 am

I lived in Cleveland from 1968-1972 and I’m trying to identify what I remember as the large suburban theater adjacent to, or part of, Eastgate Shopping Center, where I believe I saw “Patton” and “The Godfather” when new, and a “Lawrence of Arabia” re-release (even though I don’t find a re-release listed for those years on IMDb). Back then, of course, it would have been a single screen (perhaps a twin, but I remember it as one large screen). No idea what it was called then, but is this the location?

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