152-154 Hollywood Road,
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The Strand Cinema was opened on 7th December 1935 with Shirley Temple in "Bright Eyes". It was built for and operated by the Union Cinemas chain.
One of the features of the decoration inside the auditorium was three rows of port-holes on the splay walls each side of the proscenium. These were back-lit and gave the feel of being inside an ocean liner. The proscenium had a wide plain border surrounding all four sides and had rounded corners. Seating was provided in stalls and circle levels and there was also a cafe located on the first floor.
In October 1937, Union Cinemas were taken over by Associated British Cinemas(ABC) and they continued to operate it until it was closed in 1983, due to a turn-down of admissions.
It operated as a concert and live performance venue briefly on its 14 feet deep stage. In 1984, it reopened for films again having been converted into a four-screen cinema with seating for 276, 196, 90 and 80. It is now independently operated and underwent a restoration in October 1999, bringing back many features that had been lost over the years.
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