South Square Mall Cinemas I, II, III, IV
4001 Chapel Hill Boulevard,
South Square Mall Shopping Center,
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The South Square Mall Cinemas was located on the lower level of the shopping center next to two department stores(one of them was JC Penney, and the other was next to at one time the former Montgomery Ward department store and later on Ivey’s, aka Dillard’s department store).
When it opened on December 26, 1975 (the same time the South Square Mall made its grand opening as one of Durham’s largest and most popular shopping centers) the theatre was very small and the screens were not enjoyable (some of them looked like a school classroom instead of a movie theatre, much less an art house cinema). The seating was limited and basically it shows when compare to some of the other moviehouses at the time when the South Square Mall Cinemas when up against the competition with rivals The Yorktowne, The Center, The Northgate Twin, and the Riverview Cinema not to mention the Plaza Triple in nearby Chapel Hill.
However, it was the first multiplex cinema to open in Durham, and small as it was, the theatre did great business until the early-1990’s, when it closed its doors to make way for another theatre, the Wynnsong Cinemas, which was in fact a better theatre with state of the art seating and bigger screens. The South Square Mall Cinemas remained in business from 1975 until 1994. The theatre and the mall itself were demolished in 2001.
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