Loew's Grand Theatre

157 Peachtree Street NE,
Atlanta, GA 30303

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Loew's Grand Theatre

Viewing: Photo | Street View

Built in 1893 as the DeGive Grand Opera House. It was taken over by Marcus Loew in 1918 and was remodeled to become Loew’s Grand Theatre. It was here that the ‘Gala World Premiere’ of "Gone With The Wind" was held in 1939.

The Loew’s Grand Theatre listed on the National Register of Historic Places in 1977, and last used for storage, was damaged by fire in January 1978. It was demolished later in 1978.

The theater was memorialized by Davis Cone’s painting which can be viewed in Popcorn Palaces, available from Harry Abrams books.

Contributed by William Gabel

Recent comments (view all 91 comments)

theatrefan
theatrefan on February 12, 2015 at 10:11 am

The IMAX Concession Lobby in the Sony/Loews Theatres Lincoln Square complex on New York’s Upper West Side is designed in an Art Deco Style in honor of this former Loew’s Motion Picture Palace.

Mxrldp
Mxrldp on September 26, 2017 at 1:15 pm

I have had a set of 4 seats from the Loew’s grand for many years. I’ve never gotten them appraised. Anybody have any idea of the worth or know where the majority of them ended up. I see where they were sold to a church, but don’t know which one.

rsalters (Ron Salters)
rsalters (Ron Salters) on September 27, 2017 at 10:24 am

I noticed that Willlburg145 on 11-9-13 mentioned how convenient it was that a fire broke out just as efforts were being made to save the Grand. Same thing happened in Boston in 1961 when a move started to save the Old Howard Theatre which was in the way of an office development. A fire, of “undetermined origin” broke out one day which gutted the building, leading to its demolition. Just a coincidence, of course. Nothing supicious, just one of those things, etc. Yeah, right,

Coate
Coate on October 4, 2017 at 1:07 pm

It was at this venue 50 years ago today that “Gone With The Wind” had its (infamous) 70mm re-release re-premiere.

DianePrice
DianePrice on January 21, 2018 at 7:08 am

We were taken to the site of this cinema on a tour of the U.S.A. in 1991. Gone With The Wind was always a favourite of mine.

davidcoppock
davidcoppock on January 21, 2018 at 7:37 am

It might this theatre that had the World premiere of “Annie get your gun” in 1950(The star of the movie Betty Hutton was not invited to the premiere)!!

DavidZornig
DavidZornig on March 15, 2018 at 5:42 pm

1957 photo added via Shorpy website below. Image can be enlarged there.

http://www.shorpy.com/node/23150?size=_original#caption

rivest266
rivest266 on April 2, 2018 at 9:54 am

Also grand opening ad form 1893 in the photo section.

Joe Vogel
Joe Vogel on April 14, 2018 at 2:55 pm

Marcus Loew was oerating the Grand as early as 1918, as reported in the May 18 issue of The Moving Picture World:

“ATLANTA, GA. — Marcus Loew, of New York, will expend $40,000 for improvements to Grand theater instead of erecting new structure as previously reported. Plans include remodeling gallery, erecting mezzanine floor, stage and marquee; installing $15,000 pipe organ, typhoon fan system, electric equipment, scenery, and hangings. E. A. Schiller is local manager.”

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