Terrace Theatres at Friendly Center
Friendly Avenue & Greeen Valley Road,
Friendly Center Shopping Center,
Greensboro,
NC
27408
Friendly Avenue & Greeen Valley Road,
Friendly Center Shopping Center,
Greensboro,
NC
27408
1 person
favorited this theater
Located in the Friendly Shopping Center, the Terrace Theatre opened in 1965 as a single screen theater showing first run features and classic revivals as well as a LOT of Disney films played here. It added on a second auditorium in the early-1970’s and later on in the early to mid-1980’s, split the original auditorium into a third auditorium and later on added another section of the cinema by adding on three more screens before its closing in the late-1990’s.
Contributed by
raymond
Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater
Recent comments (view all 22 comments)
I only got to go to the Terrace once, for the 70MM road show of “Gone With the Wind” about 1968. It did seem huge.
I’ve been unable to find the Terrace Theatre in Greensboro mentioned in Boxoffice, but from the description of the house by raysson in his comment above, it appears that it was one of several Wilby-Kincey projects that, like the 1966 Terrace Theatre in Asheville, was designed for the chain by the architectural firm Six Associates, founded in the early 1940s by Erle G. Stillwell and five other North Carolina architects. By the time the Terrace theaters were built, the firm was headed by William B. McGehee.
All that would change during the early 1970’s,when the Terrace added on a second auditorium,making it a twin cinema.
Friendly Center opened to the public in 1957 as one of the largest shopping centers in Greensboro,and the Triad’s second strip mall after Winston-Salem’s Thruway Plaza. Friendly Center was not a mall,but had three major department stores…BELK, THALHIMERS(aka HECHT’S and now MACY’S),and SEARS.
Friendly Center remains me of Durham’s Northgate Shopping Center back in the early 1960’s.
December 25th, 1966 grand opening ad uploaded here.
Address: TERRACE THEATRES AT FRIENDLY CENTER 3120 Northline Avenue Friendly Center Shopping Center Greensboro, NC 27408
The DOBLY STEREO system was installed in it’s largest auditorium in 1977 for the showing of Steven Spielburg’s CLOSE ENCOUNTERS OF THE THIRD KIND that came out around Christmas as the premiere attraction….
The larger auditorium had more seating capacity as well as having a full 180 degree Ultravision screen capable of showing bigger presentation in 70MM.
Other movies that got the DOBLY STEREO treatment at the Terrace at Friendly Center…. “SUPERMAN:THE MOVIE”
“POLTERGEIST”
“DISNEY’S THE BLACK HOLE”
“STAR TREK II:THE WRATH OF KHAN”
“BACK TO THE FUTURE”
The Grand Opening Feature for the TERRACE THEATRE on December 25,1966 was “Follow Me Boys” Starring Fred MacMurray….
NEXT ATTRACTION: George Peppard in “THE BLUE MAX” on January 12,1967…..
The Reserved Seat Engagement-First Greensboro Showing in 70mm! Julie Andrews in “THE SOUND OF MUSIC” on February 2,1967…..
COMING SOON TO THE TERRACE THEATRE:
Elizabeth Taylor and Montgomery Clift “RAINTREE COUNTY”
“THE TAMING OF THE SHREW”
The Reserved Seat Engagement-First Greensboro Showing in 70mm!
The First Time in 70mm “GONE WITH THE WIND”
COMING SOON TO THE TERRACE THEATRE: February 2,1967
Steve McQueen in THE SAND PEBBLES-In ULTRAVISION!!!