Victory Theater

326 Tate Street,
Greensboro, NC 27403

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Victory Theater

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Located at 326 Tate Street, just south of West Market Street near the campus of the University of North Carolina at Greensboro. It opened in 1942 as the Victory Theater with a seating capacity of 1,100. It remained the Victory Theater until 1958 when it was sold and later that year reopened as “The Cinema Theatre” which remained in operations until 1976.

The following year, The Cinema Theatre was purchased by Dr. Hammond Bennett(who also was the owner of the Janus Theatres and also The Terrace Theatre at Friendly Center), and it was renamed the Janus Wings, which was in fact a restaurant and movie theatre establishment.

By 1980,it was sold again and renamed The College Hill Cinema. Within a year, it was closed and reopened under new management as the House of Pizza-Cinema which was a part pizza establishment/movie theatre venture where customers could eat while watching a movie on the big screen. However,the venture folded and the Cinema closed its doors forever by the mid-1980’s. Today, the building houses the Adams Book Store, which caters the Greensboro community and the students of the University of North Carolina at Greensboro.

Contributed by raysson

Recent comments (view all 4 comments)

raysson
raysson on January 4, 2012 at 3:18 pm

Francis Ford Coppula’s THE GODFATHER played here first-run on March 22,1972 at the Cinema Theatre.

raysson
raysson on June 21, 2012 at 7:08 pm

Steve McQueen in THE GETAWAY played here first-run around Christmas of 1972 to capacity crowds.

rivest266
rivest266 on July 31, 2012 at 7:11 am

August 1st, 1942 ad uploaded here.

raysson
raysson on February 18, 2014 at 12:27 pm

The CINEMA in Greensboro was one of two theatres in the state of North Carolina that was equipped with SENSURROUND stereo for it’s December 21,1974 showing of “EARTHQUAKE!”. The other theatre was at Raleigh’s State Theatre.

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