Terrace Theatres at Friendly Center

3120 Northline Avenue,
Greensboro, NC 27408

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It was known as “Greensboro’s Finest Christmas Present” and “Piedmont’s first Ultravision Theatre” when the Terrace Theatre opened on December 25, 1966. Located in the Friendly Center Shopping Center which was Greensboro’s largest and most popular shopping destinations in the state. The opening of the Terrace Theatre was a modern showplace that offered a new magnificence in motion picture entertainment and all of Greensboro and surrounding areas within the Triad loving it. The theatre offered a lot of modern features with full rocking chair seats (it had a seating capacity of 750 with special reserved sections), and six-channel stereophonic surround sound and a 180-degree Ultravision screen that was capable of showing bigger presentations.

By March 1, 1974 a second auditorium was built adjacent to the original auditorium with a seating capacity of 600. It was renamed Terrace Theatres 1 & 2 under Plitt Southern Theatres. By 1981, the second auditorium was split into two sections, each with 300 seats and it became the Terrace Theatres 1-2-3 under Plitt Southern Theatres.

By 1986, the original auditorium of 750 seats was split down the middle giving 375 seats each, becoming a quad screen cinema under Cineplex Odeon/Plitt Southern. By 1988 two more auditoriums were added with seating for 280 in each when Janus Theatres acquired the Terrace Theatres from Cineplex Odeon. By the late-1990’s Consolidated Theatres built a 12-screen multiplex Cinema on the opposite side of the Friendly Center. It was newer and flashier, with all stadium seating and digital sound. The Terrace Theatres was then reduced to showing second-run films and bame a discount house under Janus Theatres.

It closed in 2000, and was demolished in late-2001 in order to make way for the expansion of the Friendly Center. A Romano’s Macaroni Grill Restaurant was built on the opposite end of the Friendly Center where the former Terrace Theatre once stood.

Contributed by raymond

Recent comments (view all 27 comments)

raysson
raysson on April 10, 2013 at 4:33 pm

The Grand Opening Feature for the TERRACE THEATRE on December 25,1966 was “Follow Me Boys” Starring Fred MacMurray….

NEXT ATTRACTION: George Peppard in “THE BLUE MAX” on January 12,1967…..

The Reserved Seat Engagement-First Greensboro Showing in 70mm! Julie Andrews in “THE SOUND OF MUSIC” on February 2,1967…..

COMING SOON TO THE TERRACE THEATRE:

Elizabeth Taylor and Montgomery Clift “RAINTREE COUNTY”

“THE TAMING OF THE SHREW”

The Reserved Seat Engagement-First Greensboro Showing in 70mm!
The First Time in 70mm “GONE WITH THE WIND”

raysson
raysson on April 18, 2013 at 11:06 am

COMING SOON TO THE TERRACE THEATRE: February 2,1967

Steve McQueen in THE SAND PEBBLES-In ULTRAVISION!!!

raysson
raysson on June 17, 2013 at 10:50 am

Chuck1231: The TERRACE THEATRE upon it original opening on December 25,1966 had a 180-degree ULTRAVISION screen which was a single screener with a seating capacity of 750. By March 1,1974, a second auditorium was built adjanct to the original auditorium with a seating capacity of 600,bringing the seating capacity to 1,350 when it was the TERRACE THEATRES 1 & 2.

By 1981,the second auditorium was split into two sections adding 300 seats each when it was the TERRACE THEATRES 1-2-3 under Plitt Southern.

By 1986,the original auditorium of 750 seats was split down the middle adding 375 seats each when it went from a three screen cinema to a four screener. bringing the total seating capacity to 2,025. Two more auditorium was added with 280 seats each bringing the total number of seats to 2,585 under Janus Theatres until its closing in 2001.

You’re absolutely right Chuck about the calculations. The original auditorium with 750 seats wasn’t chopped up until 1986. I saw THE EMPIRE STRIKES BACK in 70mm there with its huge auditorium and widescreen vision!!

raysson
raysson on June 26, 2013 at 11:31 am

By 2000,the Terrace was reduced to showing second-run films and became a discount dollar house when the Greensboro Grande Cinemas opened. It closed in 2000 not 2001. Was demolished in 2002 to make room for the expansion of the Friendly Center. This will be revised.

raysson
raysson on July 1, 2013 at 3:30 pm

THEATRE HISTORY:

1966-1971 Wilby-Kincey/Paramount Theatres

1971-1978 ABC Southeastern Theatres

1978-1986 Plitt Southern Theatres

1986-1988 Cineplex Odeon Corporation

1988-2000 Janus Theatres

raysson
raysson on July 1, 2013 at 3:34 pm

Closed in 2000 and was demolished in December 2001 to make room for the expansion of the Friendly Center on Northline Avenue where the former section of the Friendly Center-Forum VI was also demolished.

raysson
raysson on July 19, 2013 at 1:27 pm

The TERRACE 1 & 2 THEATRES opened on March 1,1974 with the Greensboro showing of “THE EXORCIST”.

raysson
raysson on September 17, 2013 at 2:40 pm

During the mid-1960’s and part of the early 1970’s,the TERRACE THEATRE at Friendly Center was Greensboro’s showplace for a lot of the reserved seat engagements that got the first-run Triad exclusive showings with its full 180-degree Ultravision screening and spectacular 70MM projection and 6 Channel Stereophonic Sound. The reserved seat engagements that played first-run at Greensboro’s TERRACE THEATRE were “The Sound of Music”, “Gone With The Wind”,“The Sand Pebbles”, “Oliver!” and “The Lion In Winter”,and “Ice Station Zebra”,along with “Paint Your Wagon”.

The exclusive engagement showing of “2001:A Space Odyssey” and “Star!” played here as well as “Far From The Madding Crowd”,“Alfred The Great”,and “Ryan’s Daughter” were 70MM general release engagements. Not to mention the first-run showing of “The Song of Norway” too.

raysson
raysson on September 18, 2013 at 6:42 am

Yes Chuck…. “GONE WITH THE WIND” during its run at the TERRACE was re-release in 1967-1968 as reserved seat engagements that presented it in 70MM and 6 Channel Stereophonic Sound

raysson
raysson on September 18, 2013 at 9:57 am

THE BLUE MAX was a general release at the TERRACE. It was not a reserved seat engagement. However,the only reserved seat engagement for this movie was in Charlotte.

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