Cinemark Brassfield Cinemas 10

2101 New Garden Road,
Greensboro, NC 27410

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Cinemark Brassfield Cinemas 10

Located at the intersection of New Garden Road at Battleground Avenue in the Brassfield Shopping Center. The Brassfield Cinema 10 opened October 6, 1989 under Premiere Theatres. Cinemark took over this cinema less than a month after it opened. Considering that the Brassfield Cinemas 10 has strong competition against several multiplexes in the Metro Greensboro area, its amazing that this theatre does astounding business with both first and second run features.

Contributed by raymond

Recent comments (view all 5 comments)

NightHawk1 on March 27, 2014 at 7:40 pm

This theater has been open since at least 1989, if not earlier. Considering that the Brassfield 10 competes against several megaplexes (Carmike 18, Regal Greensboro Grande 16, Grand 18 near Four Seasons Mall, and the Carousel Grande 20), it’s amazing that Cinemark hasn’t pulled the plug yet.

Scott Neff
Scott Neff on March 28, 2014 at 3:33 pm

I believe this was one of Mike Campbell’s original Premiere Cinemas that he sold to Cinemark prior to founding Regal.

NightHawk1 on April 1, 2014 at 10:30 pm

It was indeed opened as a Premiere Cinema; Cinemark took over less than a month after it opened. That Premiere chain had no connection to the Premiere Theatres (UEC Theatres) in Eastern North Carolina.

raysson on June 17, 2014 at 2:35 pm

Seating capacity was 1,700

raysson on June 18, 2015 at 12:35 pm

Nighthawk 1 and Scott Neff: I have found the original newspaper ad for the Brassfield Cinema’s grand opening. This theater has been opened since October 6, 1989 and it was under Premiere Theatres. Cinemark took over the operations of the Brassfield 10 in mid-November of 1989 less than a month after it opened. This theater is still in operation. I have the ads if you need to see them and I will be happy to give them to you at

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