Holly Theatre

608 Court Street,
Beatrice, NE 68310

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Holly Theatre

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Replacing an earlier Rialto Theatre which was located at 112 N. 5th Street, this Rialto Theatre was opened in December 1941. By 1943 it had been renamed the Victory Theatre. Still listed as the Victory Theatre in 1950, it had been renamed Holly Theatre by 1955.

The Holly Theatre name is currently used for the Cinema Centre & Holly Theatre which is located across the street, and is operated by the same company.

Contributed by Lost Memory

Recent comments (view all 5 comments)

Joe Vogel
Joe Vogel on April 8, 2009 at 11:40 pm

On January 25, 1941, Boxoffice Magazine said that Frank Hollingsworth, operator of the Pix and Rialto Theatres in Beatrice, was planning to remodel a building almost directly across the street from the Pix into a 400-seat theater. It was expected to be open by March.

The Victory is mentioned in various issues of Boxoffice through the 1940s, and then the September 10, 1949, issue ran an item under the headline “Remodeled Theatres Open” says that, over the weekend, Frank Hollingsworth had opened the Holly Theatre, formerly the Victory, at Beatrice.

Chris1982
Chris1982 on October 2, 2014 at 10:08 am

From the Beatrice Daily Sun on May 16, 1962: The Former Court St. Rialto Theatre at 608 Court, opened its doors for business as the “Victory Theatre,” Frank E. Hollingsworth and Marie Hollingsworth announced.

Chris1982
Chris1982 on October 2, 2014 at 10:12 am

Both The Cinema 2 and the Holly have made the Concersion to digital projection with 3D capabilities.

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