AMC Fitchburg 18 + IMAX

6091 McKee Road,
Fitchburg, WI 53719

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AMC Fitchburg 18 + IMAX

The Star 18 and IMAX theatre shows first run attractions and features all stadium seating and stereo sound in each auditorium. Originally operated by Star Cinemas, then became a Kerasotes Theatre. Later operated by AMC it was taken over by NewVision Theatres in 2017.

It was closed on March 17, 2020 due to the Covid-10 Pandemic. It was hoped to have it re-open, but on July 13, 2020 NewVision went out of business, closing all their theatres. In August 2020 it was taken back by AMC.

Contributed by Chuck

Recent comments (view all 12 comments)

Michael R. Rambo Jr.
Michael R. Rambo Jr. on February 6, 2011 at 8:42 am

This theatre is now named AMC Star Fitchburg 18

vermouth on October 29, 2012 at 4:40 pm

On all of the occasions that I went to this multiplex, I found the experience to be annoying. I have since vowed to not return my business to the chain.

Advertisements are blared at obscene levels before shows start, and the showings consistently started 10-20 minutes late (excluding IMAX showings, which start on time without ads). I made the mistake of catching Prometheus on the opening night, and arrived about 20 minutes early. This resulted in 40 minutes of painfully loud ads.

The projection quality is very poor as well, except for the IMAX showing which was fine. Each time I went here, the picture was either slightly blurry or too dark.

Trolleyguy on July 17, 2015 at 6:54 am

With Marcus opening the Palace in Sun Prairie and upgrading the nearby Point, this multiplex seems to be struggling. Was here for a matinee last week and was the only person in the auditorium. They are holding onto movies longer and also showing a mix of indie and Bollywood films. Never a good sign.

Trolleyguy on September 21, 2015 at 7:22 am

The Star is currently installing power reclining seats to 5 of its auditoriums. Once this is completed, the remaining screening rooms will receive the upgrade, with the exception of the IMAX. A liquor license is also being sought to bring about the cinepub experience.

Trolleyguy on August 22, 2016 at 9:37 am

Status should also include: Movies (East Indian)

Trolleyguy on April 8, 2017 at 6:31 am

Now operated by New Vision Theatres: Website:

LouRugani on April 10, 2017 at 4:13 pm

An interesting story here. The AMC Fitchburg 18-screen theatre has been sold to a small New Jersey-based theater chain called New Vision Theatres. The theatre has been rebranded Fitchburg 18. The sale was prompted by AMC’s purchase of Sundance Cinemas. Under the U.S. Department of Justice’s terms for approving the sale of the Carmike Cinemas chain (which included five Sundance theaters) to AMC, the DOJ required that AMC sell off one of the two theatres in markets where it already had a theater, including Madison. Many assumed that meant AMC would sell the six-screen Sundance Cinemas since the chain, largest in the world, is not known for managing smaller arthouses like Sundance. But instead, AMC opted to sell its Fitchburg theatre to New Vision, which appears to be a new company that now owns 10 theaters in six states. “We are excited to welcome you and help you get to the movies and more of what you love!” the website announces. AMC recently completed a major remodel of this theatre, including adding reclining seats and a bar in the lobby along with AMC’s distinctive bright-red soda machines. New Visions’s website said that its theatres will offer live sporting events and interactive video games and on its website, New Vision said it will not honor the AMC Stubs loyalty program in which customers earn points towards discounts on movie tickets and concessions. Instead, the theater will offer its own New Neighbor discount card. All AMC passes and coupons will be honored at the theater through the end of July. Also, New Vision sells a “Refillable Popcorn Bucket” for $21 that entitles the owner to $4.25 refills for an entire year.

Trolleyguy on July 14, 2020 at 7:25 am

Status should be closed. New Vision Theatres is closing this location and all its others. Story here:

dallasmovietheaters on July 14, 2020 at 8:26 am

In 2017, the theatre was part of the force sale of AMC locations following its merger with Carmike. New Visions Circuit took on the location. It closed the location on March 17, 2020 due to the COVID-19 pandemic along with theatres all over the world.

Though hoping to reopen and connecting with its audience through social media into July of 2020, the theatre was closed permanently on July 13, 2020 when New Visions Circuit went out of business. All of its other locations were closed permanently, as well.

TYoung on August 29, 2020 at 5:29 am

AMC to reaquire and reopen this location.

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