Strand Theatre

121 Main Street SW,
Lenoir, NC 28645

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Joe Vogel
Joe Vogel on September 25, 2020 at 12:30 am

This house opened in 1926 as the Imperial Theatre. On December 11, 1932 it was taken over by the Paramount affiliate North Carolina Theatres, which operated it as a B-movie and sub-run house in conjunction with their State Theatre, the former Universal Theatre, acquired at the same time.

When Paramount opened their new Center Theatre in 1941, they converted the State into their B-house and closed the Imperial. It sat dark for over two years, then was reopened as the Strand by an independent operator in October, 1943. The Strand ran its last movies August, 1949.