Strand Theatre

121 Main Street SW,
Lenoir, NC 28645

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Additional Info

Previously operated by: North Carolina Theatres, Paramount Pictures Inc.

Previous Names: Imperial Theatre

Nearby Theaters

The Imperial Theatre was a small downtown Lenoir theatre just a few blocks from the larger State Theatre. It was opened in 1926. It was taken over by Paramount Pictures Inc. through their subsidiary North Carolina Theatres on December 11, 1932. It was closed in 1941.

It reopened in October 1943 by an independent operators and renamed Strand Theatre. Seating listed at 230.

The Strand Theatre closed in 1950 and has since been demolished.

Contributed by Chuck

Recent comments (view all 1 comments)

Joe Vogel
Joe Vogel on September 25, 2020 at 8:30 am

This house opened in 1926 as the Imperial Theatre. On December 11, 1932 it was taken over by the Paramount affiliate North Carolina Theatres, which operated it as a B-movie and sub-run house in conjunction with their State Theatre, the former Universal Theatre, acquired at the same time.

When Paramount opened their new Center Theatre in 1941, they converted the State into their B-house and closed the Imperial. It sat dark for over two years, then was reopened as the Strand by an independent operator in October, 1943. The Strand ran its last movies August, 1949.

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