Rita Theatre

Lee Street at Johnson Street,
Greenville, TX 75401

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The Rita Theatre was the largest of the theatres in Greenville. It was open in the early-1930’s and seating given at 699. Operated in a partnership between Federated and East Texas Theatres for Paramount and later by Jefferson Amusement Co, for Paramount.

The theatre closed in the early-1950’s.

Any further information on the Rita would be apprecited.

Contributed by Chuck

Recent comments (view all 3 comments)

Joe Vogel
Joe Vogel on April 4, 2014 at 10:44 am

The Rita Theatre is mentioned in the October 17, 1934, issue of Motion Picture Daily. The Rita was operated by Otis U. Sullivan in partnership with J. C. Clemmons' Jefferson Amusement Company. Sullivan and Jefferson Amusement also operated the Texan Theatre at Greenville. The company was a Paramount affiliate.

Joe Vogel
Joe Vogel on April 4, 2014 at 1:56 pm

Have we got the right location for the Rita Theatre? The last comment (by Jawaha75243) on this photo of the Texan Theatre at Flickr says that “…the Rita… was the first building to the east of Kress right across from the courthouse.” That would put the Rita at the northwest corner of Lee and Johnson Streets, a block east of Stonewall Street. That lot is now the site of an outdoor cafĂ© associated with the Landon Winery, which has taken over the old Kress building. I’ve been unable to find any other references to the location of the Rita Theatre.

Lost Memory
Lost Memory on April 5, 2014 at 8:09 am

The Rita Theatre first appears in the 1932 Film Daily Yearbook with 300 seats. In 1954 the seating is now 700. Maybe there was more than one Rita Theatre. In June of 1931, the Rita Theatre was advertising the movie, “The Man Who Came Back” with Janet Gaynor in the Greenville Morning Herald, so the Rita was operating in 1931.

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