Fine Arts Theatre

704 South Avenue,
Rochester, NY 14620

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A small first-run theatre located on South Avenue near Gregory Street. The Princess Theatre was opened in July 1912. By 1941, it was operating as the Rexy Theatre. I believe it was run by Jo-Mor Theatres in the 1960’s and 1970’s.

Contributed by Ted McWharf

Recent comments (view all 3 comments)

dhroc
dhroc on June 18, 2011 at 2:19 pm

It was run by JoMor. Showed a lot of ‘art’ films as well as mainstream. JoMor abandoned it when they started building more suburban theatres.

Joe Vogel
Joe Vogel on April 19, 2013 at 7:26 pm

Given its location, the Fine Arts Theatre might be the house that was mentioned in the July 20, 1912, issue of Motography:

“Articles of incorporation have been filed for the Stage-Simpson Amusement Company, which will open a motion picture theater at South avenue and Gregory street, Rochester, about July 15. The company is capitalized at $1,000, and the directors are Clarence G. Stage, Maggie Stage and Frank I. Simpson.”
Frank I. Simpson was mentioned as operator of the Princess Theatre at Rochester in the October 25, 1913, issue of The Moving Picture World. We don’t have a Princess Theatre listed yet, and the side walls of the building the Fine Arts was in look old enough to have been built in the early 1910s. It’s quite possible that this house opened in 1912 as the Princess Theatre.

Ken Roe
Ken Roe on April 19, 2013 at 10:31 pm

In the American Motion Picture Directory 1914-1915, the Princess Theatre is listed at 702 South Street.

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