Cinépolis Del Mar
12905 El Camino Real,
1 person favorited this theater
Cinepolis Luxury Cinemas (USA) (Official)
Operated by: Cinepolis Luxury Cinemas (USA)
Previously operated by: Edwards Cinemas, UltraStar Cinemas
Firms: SMS Architects
Functions: Movies (First Run)
Previous Names: Ultrastar Del Mar Highlands 8
News About This Theater
Originally opened on July 17, 1992 by Edwards Cinemas. UltraStar took over in 2004. The theater closed in January, 2011 for a major makeover expected take several months. In May 2011 Cinepolis Luxury Cinemas took over the theatre.
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Recent comments (view all 14 comments)
I have e-mailed UltraStar’s feedback address, VP Damon Rubio directly, and sent their central office a certified letter about problems of their locations. No response, ever, and the list of simple things they could fix is lengthy. For instance, the La Costa 6’s masking automation in every auditorium is supposedly broken, and the staff has no plans on fixing it, so Flat movies have empty space on the sides. Screen 4 at Flower Hill has a sizable tear and Screen 1 prints are always scratched at the same place. The list goes on. They don’t care in the least—really a terrible operator.
NC Times story confirms UltraStar has bailed on the remodel and handed it off to an unnamed chain (which my sources say is CinÃ©polis)… just like they recently did with the La Costa 6. Seems doubtful it will reopen for summer when you drive by, and considering that the exhib has decided to remain anonymous for now.
According to this article the theater closed in January and, in spite of earlier announcements that it would be remodeled, it is not going to reopen: View link.
That is incorrect, CSWalczak. As I wrote above, Cinépolis will take over the site as their first U.S. location in July. Here are the details: http://www.nctimes.com/business/article_205b68e1-1a37-585c-81f7-a24fef644d40.html
Are the Flower Hills Cinemas in Del Mar still open?
They are, but they will close for good at the end of July. Now that they are back to running film, all Scope shows are cropped… and there is a sizable tear in Screen 4… Flower Hill was never a nice theater, but it’s excruciating nowadays.
I used to spend summers in Del Mar when I was a teenager. Back in 1976 I remember seeing The Bad News Bears and Paper Moon at the Flower Hill. It was a Triplex back then.
Supposedly opens Friday, but the PR moron Cinépolis hired is making it seem REALLY bleak already… First, their job posting on Craigslist looking for employees was littered with misspellings and poor punctuation; I’m sure serious candidates gave a second thought to applying. Second, they got the opening day wrong (said Wednesday instead of Friday) on Facebook/Twitter and still haven’t put up a website, general information (including prices), showtimes… And to top it all off, what is the woman posting on the Facebook? “"LIKE” this if you have seen Burlesque?“ with a YouTube link to the trailer… SERIOUSLY?
For a supposed luxury concept that used online reserved ticketing as a selling-point in previous press releases, this ain’t lookin' great, but I’m holding out hope. I know this is their first U.S. location so some initial problems are to be expected, but if you’re looking to bill yourself as luxury, you have to act that way. Kinda hoping this is all intentional to draw light opening crowds so they can have some time to practice the food service… there was supposedly a trial run on Sunday, but no word on how it went…
Should be listed as open, but Cinépolis' take on the theater is a failure: http://www.sandiegoreader.com/weblogs/big-screen/2011/aug/12/danny-baldwin-rates-the-cinepolis-experience/
This opened on July 17th, 1992. Grand opening ad posted.
Answering Mr. Baldwin’s post, the Cinépolis is doing much better in reader reviews. This theatre was the first for Cinépolis in the USA.