5115 Hollywood Boulevard,
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Opened in 1921 as Hunley’s Theatre, a name it retained until at least 1952. It was located on Hollywood Boulevard at N. Normandie Avenue, about 1 mile east of the Apollo Arts/Star Theatre. Later renamed Century Theatre, it presented mainstream fare until the mid-1970’s, when it began presenting gay male adult films, known as the Century Theatre. (In 1977, there was also a much smaller Hollywood Century Theater, operating as a gay male adult theatre at 5903 Hollywood Boulevard).
The marquee of the Century Theatre was similar to the marquee at the New Beverly Cinema. When it became an adult house, the films were promoted with large "cut-out" posters which faced Hollywood Boulevard. The posters usually contained oversized pictures of pensive-looking, unintelligent, teen-age stud muffins that starred in the films for reasons other than their acting ability.
An interesting aspect of the Century Theatre was that it had become a ‘private’ theatre. This meant that a patron would pay an admission price of $10 or $15 and receive a membership card (for a reduced admission price upon subsequent visits). Also, the private status meant that the management could legally allow sexual activity on the premises. Usually, in this type of venue, there was a lot of activity in the auditorium and the rest room. In addition, the area behind the screen was cleared out, dimly lit (if at all), and made available for even more furtive, anonymous encounters; this was known as the ‘back room’.
The Century Theatre was still operating in November 1984 as a gay male adult theatre. It was possibly closed in the late-1980’s. It was later destroyed in a fire. I drove through the area several years ago and could not see any trace of this theater.
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