Century at The River
71800 Highway 111,
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The Riverside Press-Enterprise said in November of 2001 that Krikorian Theatres was to open 12 screens at The River on December 5. In July of 2002 the Press-Enterprise announced that Century Theatres would be taking over operation of the complex on July 26 and would remain open during the transition.
The River was built as an upscale shopping, dining and entertainment destination and named The River because the J.H. Snyder Company, its developer, built it with waterfalls and streams flowing among rocks throughout the center. The Press-Enterprise said that would be 1.7 million gallons of water. Jerry Snyder said the River would use no more water annually than if it was planted with grass and to gain approval from the Coachella Valley Water District, his company had to build a 1 million-gallon water tank.
Cinemark is the operator of the now 15-screen theater but it retains the poetic name Century at The River.
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