Loews Towne Theatre

400 Jefferson Road,
Rochester, NY 14623

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Loews Towne Theatre

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Opened in the early-1960’s by Jo-Mor Enterprises (then Rochester’s largest circuit) as a single screen theatre. It often featured reserved seat roadshow pictures. Jo-Mor added a second auditorium, almost as large as the original around 1969. Both were very nice.

Jo-More twinned the second auditorium in 1972 making three theatres.

Loews bought the Towne Theatre in 1981 when Jo-Mor was tightening up operations. The Towne Theatre was a great location because it was near both the University of Rochester and the Rochester Institute of Technology and did very good business. Loews had to buy the less successful Westgate Theatre from Jo-Mor in nearby Gates to get the Towne Theatre.

Loews twinned the original auditorium making it a four screener. This meant four long narrow auditoriums. Loews eventually dumped the Towne Theatre in the mid-1990’s when they started shutting down older suburban houses. The strip mall the theatre was in went downhill pretty fast and today is occupied by several run-down businesses. Complex looks pretty bad today.

Contributed by dhroc

Recent comments (view all 4 comments)

TLSLOEWS
TLSLOEWS on August 9, 2011 at 1:11 pm

Thanks for posting first I have heard of tis Loews house.

kjb2012
kjb2012 on September 3, 2011 at 4:20 pm

Any other photos?

dhroc
dhroc on September 3, 2011 at 8:34 pm

kjb2012 I goofed this up.

paulii_2000
paulii_2000 on December 2, 2011 at 2:05 pm

I will take a photo of what is there now so everyone can see where it was.

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