UEC Theatres 14
821 Benvenue Road,
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Premiere Theatres 12 opened on May 5, 2000, at the corner of Benvenue Road and Hunter Hill Road. The theater is directly visible from the Benvenue Road exit ramp off US 64 Bypass West, which leads directly into Hunter Hill Road next to the theater.
The building had previously been a Lowe’s Home Improvement Warehouse, which vacated the property prior to Hurricane Floyd in 1999. UEC Theatres bought the property in late-1999 and was able to keep Marquee Cinemas from building a previously announced multiplex in Rocky Mount.
The Premiere 12 featured twelve stadium-seating auditoriums, which local moviegoers preferred over the only competition, Carmike’s Golden East 4 Cinemas at Golden East Crossing. Carmike responded by re-opening the Cardinal 3, which had been flooded by Hurricane Floyd in 1999, as a dollar house in September 2000. The Cardinal 3 closed for good a month later, and Carmike abandoned Rocky Mount in 2003. By summer 2004 the Premiere 12 was (and remains) Rocky Mount’s only operating movie theater.
In 2005 two more screens were added and the theater was renamed the Premiere Theatres 14.
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