Rocky Mount Cinema Grill

1100 North Wesleyan Boulevard,
Rocky Mount, NC 27804

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This theater coincided with the opening of Golden East Crossing Mall in 1986 adjacent to the Food Court. It remained in operation until mid-2003, when the Carmike chain shut it down due to a lack of profitability. The Cinema Grill organization re-opened the theater under a new name in December 2003 and even moved its headquarters to Rocky Mount in an effort to give it new life. However, the theater closed up again after less than six months in operation.

No further attempts have been made by mall management to get the theater space operational once again. I think it is a shame that such a space in a prime location would go unused. That space could possibily be used for other purposes, such as a theater showing second-run movies or a dinner theater offering live plays or musicals.

Contributed by Jimmy Storey

Recent comments (view all 12 comments)

raysson on November 30, 2011 at 4:59 pm

The Golden East Crossing Cinemas were located on the food court section of the shopping center and it also had a mall entrance accessible to the theatre. It was the only 4-plex cinema in town until 2003.

NightHawk1 on November 30, 2011 at 5:34 pm

The Golden East Cinema was dethroned as Rocky Mount’s largest cinema in 2000 when the Premiere Theatres 12 (now 14) opened in the old Lowe’s Home Improvement Warehouse on Benvenue Road at Hunter Hill Road. The end of Carmike Cinemas in Rocky Mount followed shortly thereafter.

raysson on March 22, 2012 at 4:09 pm

In 1986,Cineplex Odeon had two movie houses within the greater Rocky Mount area. The Golden East Crossing Cinemas was one. The other was the Cardinal 1 & 2 at Crossroads Plaza(formerly K-Mart Plaza).

The Englewood Cinema 1 & 2 and the Oakwood Plaza 1 & 2 were operated under Stewart and Everett until 1986,before Carmike Cinemas took over operations.

The Oakwood Plaza Cinemas 1 & 2 is also NOT listed on the site but will be very soon.

NightHawk1 on April 1, 2012 at 6:15 am

Raysson: I have just posted the Oakwood Twin – didn’t know you were going to put it up – sorry about that! Anyway, I went to the Golden East Cinema back in 2000, about the time when the Premiere 12 opened. I had to wait 15 minutes before someone showed up at the ticket booth to sell me a ticket – according to their schedule they were supposed to be open at that moment. I bought my ticket and went in – the place was deserted. Carmike had not yet reopened the Cardinal at this point; judging from my experience at the Golden East Carmike should have let the Cardinal stay closed. I found it hard to believe that the Golden East was once a Cineplex Odeon; it looked as bad as any ancient Stewart & Everett shoebox.

raysson on June 21, 2012 at 5:56 pm

I have the original ad for this theatre’s grand opening. The Golden East Crossing Cinemas opened on December 18, 1987 under Cineplex Odeon Theatres. The opening attractions for the grand opening of the Golden East Crossing Cinemas were:

1- Barbra Streisand and Richard Dreyfuss in NUTS

2- Michael Douglas and Charlie Sheen in WALL STREET

3- BATTERIES NOT INCLUDED from Steven Spielburg

4- Tom Selleck and Ted Danson THREE MEN AND A BABY

The Golden East Crossing Cinemas was Rocky Mount’s largest and most popular multiplex cinema until the 1990’s until Carmike Cinemas took over operations until it closed in 2003.

NightHawk1 on August 5, 2012 at 10:23 am

“Batteries Not Included” from what I heard was a real turkey; one showing at Greenville’s Plitt Quad (later Carolina East 4 and co-owned with this theater) had free admission! Did Golden East 4 also do the free showing of “Batteries Not Included”? The reviews I read were so bad I passed on the free show!

raysson on January 13, 2014 at 4:03 pm

I have them ads for the opening of the GOLDEN EAST CROSSING CINEMAS from December 18,1987.


raysson on January 13, 2014 at 4:07 pm

Not only “Batteries Not Included” was a real turkey of a film produced by Steven Spielburg,but Spielburg also produced the dreadful “Harry And The Hendersons”…a movie that was so bad and totally stupid that one theatre in Durham took it off the schedule after one week!!! I can say Spielburg was behind the horrible “Poltergeist II” which he served as executive producer.

NightHawk1 on June 1, 2014 at 10:51 pm

Carmike’s last day of operating the Golden East 4 was May 1, 2003 (a Thursday). The Cinema Grill opened in December 2003 and was gone by April 2004. Raysson: I had the extreme displeasure of watching “Harry and the Hendersons”…made even worse by watching it at the Plaza Cinema in Greenville – in the middle auditorium (a rotten shoebox with a postage-stamp screen, it was the right half of the original auditorium). From my one time watching a movie at the Golden East 4 (in 2003), it seemed that Carmike had brought in people from the defunct Plaza Cinema 3 in Greenville to run Golden East 4. The Rocky Mount theater was just as run-down as the Greenville shoebox was on its last night of operation (August 6, 1998 – I saw “There’s Something About Mary”). The Cinema Grill concept was too upscale for Rocky Mount; it may have fared better in Greenville at the Carolina East 4, Buccaneer 3 or Park Theater locations. The Golden East should have been converted to a 99-cent second-run house instead; Books-a-Million wound up moving in the vacant theater at Golden East Crossing.

Viper652 on August 5, 2014 at 12:32 pm

You have to be trolling about Poltergeist 2. In some ways its better than the first. The evil character Kane is far scarier than anything in the original.

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