Rocky Mount Cinema Grill

1100 North Wesleyan Boulevard,
Rocky Mount, NC 27804

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Rocky Mount Cinema Grill

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This theater coincided with the opening of Golden East Crossing Mall, opening adjacent to the food court on December 18, 1987 by Cineplex-Odeon, with 675 seats. The opening attractions were: “Nuts”, “Wall Street”, ‘“batteries not included” and “Three Men and a Baby”. Carmike Cinemas took over in 1990 and it was renamed Golden East 4. It remained in operation until May 1, 2003, when the Carmike chain shut it down due to a lack of profitability, while it also faced strong competition from the bigger and more state-of-art Premiere Theatres 12 (now 14) which had opened in 2000.

The Cinema Grill organization re-opened the theater as the Rocky Mount Cinema Grill in December 2003 and even moved its headquarters to Rocky Mount in an effort to give it new life. However, the theater closed up again for good after less than six months in operation on April 1, 2004.

No further attempts have been made by mall management to get the theater space operational once again. I think it is a shame that such a space in a prime location would go unused. That space could possibily be used for other purposes, such as a theater showing second-run movies or a dinner theater offering live plays or musicals.

Contributed by Jimmy Storey, raysson

Recent comments (view all 15 comments)

NightHawk1 on April 1, 2012 at 5:15 am

Raysson: I have just posted the Oakwood Twin – didn’t know you were going to put it up – sorry about that! Anyway, I went to the Golden East Cinema back in 2000, about the time when the Premiere 12 opened. I had to wait 15 minutes before someone showed up at the ticket booth to sell me a ticket – according to their schedule they were supposed to be open at that moment. I bought my ticket and went in – the place was deserted. Carmike had not yet reopened the Cardinal at this point; judging from my experience at the Golden East Carmike should have let the Cardinal stay closed. I found it hard to believe that the Golden East was once a Cineplex Odeon; it looked as bad as any ancient Stewart & Everett shoebox.

raysson on June 21, 2012 at 4:56 pm

I have the original ad for this theatre’s grand opening. The Golden East Crossing Cinemas opened on December 18, 1987 under Cineplex Odeon Theatres. The opening attractions for the grand opening of the Golden East Crossing Cinemas were:

1- Barbra Streisand and Richard Dreyfuss in NUTS

2- Michael Douglas and Charlie Sheen in WALL STREET

3- BATTERIES NOT INCLUDED from Steven Spielburg

4- Tom Selleck and Ted Danson THREE MEN AND A BABY

The Golden East Crossing Cinemas was Rocky Mount’s largest and most popular multiplex cinema until the 1990’s until Carmike Cinemas took over operations until it closed in 2003.

NightHawk1 on August 5, 2012 at 9:23 am

“Batteries Not Included” from what I heard was a real turkey; one showing at Greenville’s Plitt Quad (later Carolina East 4 and co-owned with this theater) had free admission! Did Golden East 4 also do the free showing of “Batteries Not Included”? The reviews I read were so bad I passed on the free show!

raysson on January 13, 2014 at 3:03 pm

I have them ads for the opening of the GOLDEN EAST CROSSING CINEMAS from December 18,1987.


raysson on January 13, 2014 at 3:07 pm

Not only “Batteries Not Included” was a real turkey of a film produced by Steven Spielburg,but Spielburg also produced the dreadful “Harry And The Hendersons”…a movie that was so bad and totally stupid that one theatre in Durham took it off the schedule after one week!!! I can say Spielburg was behind the horrible “Poltergeist II” which he served as executive producer.

NightHawk1 on June 1, 2014 at 9:51 pm

Carmike’s last day of operating the Golden East 4 was May 1, 2003 (a Thursday). The Cinema Grill opened in December 2003 and was gone by April 2004. Raysson: I had the extreme displeasure of watching “Harry and the Hendersons”…made even worse by watching it at the Plaza Cinema in Greenville – in the middle auditorium (a rotten shoebox with a postage-stamp screen, it was the right half of the original auditorium). From my one time watching a movie at the Golden East 4 (in 2003), it seemed that Carmike had brought in people from the defunct Plaza Cinema 3 in Greenville to run Golden East 4. The Rocky Mount theater was just as run-down as the Greenville shoebox was on its last night of operation (August 6, 1998 – I saw “There’s Something About Mary”). The Cinema Grill concept was too upscale for Rocky Mount; it may have fared better in Greenville at the Carolina East 4, Buccaneer 3 or Park Theater locations. The Golden East should have been converted to a 99-cent second-run house instead; Books-a-Million wound up moving in the vacant theater at Golden East Crossing.

Viper652 on August 5, 2014 at 11:32 am

You have to be trolling about Poltergeist 2. In some ways its better than the first. The evil character Kane is far scarier than anything in the original.

raysson on August 14, 2015 at 11:43 am

SEATING CAPACITY FOR THE GOLDEN EAST CROSSING CINEMAS that opened on December 18, 1987 under Cineplex-Odeon and later Carmike Cinemas.

Screen 1=200 seats the largest auditorium that was equipped with a Dolby Stereo system….

Screen 2=150

Screen 3=175

Screen 4=150

Total number of capacity seats: 675

raysson on August 14, 2015 at 11:44 am

JURASSIC PARK played here first-run in 1993 on 2 screens with the largest auditorium having Dolby Stereo system equipped.

rivest266 on October 6, 2015 at 12:30 pm

Cineplex Odeon also opened the Egyptien in Montreal, The Pantages, Oakville Mews and the Sherway Gardens in the Toronto area on the same day. Grand opening ad in the photo section.

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