Rocky Mount Cinema Grill
1100 North Wesleyan Boulevard,
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This theater coincided with the opening of Golden East Crossing Mall, opening adjacent to the food court on December 18, 1987 by Cineplex-Odeon, with 675 seats. The opening attractions were: “Nuts”, “Wall Street”, ‘“batteries not included” and “Three Men and a Baby”. Carmike Cinemas took over in 1990 and it was renamed Golden East 4. It remained in operation until May 1, 2003, when the Carmike chain shut it down due to a lack of profitability, while it also faced strong competition from the bigger and more state-of-art Premiere Theatres 12 (now 14) which had opened in 2000.
The Cinema Grill organization re-opened the theater as the Rocky Mount Cinema Grill in December 2003 and even moved its headquarters to Rocky Mount in an effort to give it new life. However, the theater closed up again for good after less than six months in operation on April 1, 2004.
No further attempts have been made by mall management to get the theater space operational once again. I think it is a shame that such a space in a prime location would go unused. That space could possibily be used for other purposes, such as a theater showing second-run movies or a dinner theater offering live plays or musicals.
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