Bellerose Theater

245-14 Jericho Turnpike,
Floral Park, NY 11001

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Showing 1 - 25 of 168 comments

robboehm on October 22, 2016 at 9:17 am

After Jericho Turnpike was widened the marquee took several hits. All of the front detail shown in the Grove photo was covered over by an aluminum panel as were the lights surrounding the actual display board. Haven’t been able to find any intact photo of the Bellerose. Also can’t find one of the original marquee which it replaced and one I remember vividly. My mother always had to pull me across Jericho Turnpike because I would stare at the illuminated marquee.

DonutKnook on October 22, 2016 at 9:09 am

“Girl From Jones Beach.” on the Marquee. Nice..

robboehm on October 20, 2016 at 8:39 pm

If you look at the 1949 photo of the Grove Theater in Freeport you can see what the marquee of the Bellerose looked like when it was first installed, probably around the same time.

robboehm on January 10, 2016 at 5:44 pm

Uploaded a 1969 photo of the theatre still in operation. This was taken after a median was installed and the sidewalks were reduced in width. Notice that the front of the marquee has been severely damaged. Aluminum was placed over a portion of the bottom. The section which read “A Century Theatre” has been totally trashed. Additional ornamentation which was originally above that is missing.

So, now we need to see a picture of the marquee in its entirety and a picture of the original which was boxy and had white incandescent letters spelling “Bellerose” and yellow running lights.

robboehm on December 14, 2015 at 7:41 pm

There had been some talk about adding a balcony to the Bellerose. The ceiling was certainly sufficiently high and there was a grand staircase which went up to the lounge. I believe when the theater was originally built the restrooms were in the basement and the upper lounge only done in later years. The theater was shuttered for a time in the 1940s and was renovated when it reopened. That may have been, if it was done later, when the upstairs lounge was created. However I don’t think the new marquee occurred until later.

As far as Bellerose vs. Floral Park is concerned, not too many years ago it was decided that the Nassau County portion of Bellerose not be serviced by the Bellerose Post Office (which is a hell of a lot closer than the Floral Park one to which it was assigned). It was already confusing enough with the Jamaica Avenue/Jericho Turnpike split but they compounded it by making Bellerose Nassau, Floral Park.

In retrospect I wonder why they put a new, modern marquee on the Bellerose. The ones on the Floral, Queens and Community (all Century operated) basically kept their old marquees but just modified them. The Bellerose most resembled the community but all the lights were incandescent. Same color scheme as the Queens, yellow running lights, green background, Bellerose letters in white.

DonutKnook on December 14, 2015 at 12:40 pm

Sorry, A little before my time. Also you might be right about the pics, nothing so far. I just now found out that area is considered Floral Park. My father and I seen the movie Jaws at the Floral Park theater which had a balcony and the oldest theater with a balcony i had been to was the DuPont Theater in Wilmington Delaware. The DuPont’s had their own Box and no movie started until they arrived and Sat down. The day I attended neither was in play. Funny thing we moved out west years later and I took a job as an Usher for A M C, Right up my alley back then.

robboehm on December 14, 2015 at 10:34 am

Re being a discount house. After being a discount house the Bellerose was closed and the Floral became the discount house. Then the Bellerose was reopened. Don’t really know what the story was with the Floral. If nothing else the Bellerose was better situated with proximity to the Cross Island Parkway and the Q1 and Q36 bus routes. Parking was a problem however. Was just back in Bellerose in September, 244th between Ontario and Superior, and it looked liked the city. Not one open parking space to be seen. When I was a kid not everybody had cars and those that did, with one exception (and that was, I suspect, that they were show off their Chrysler) kept them garaged.

When I lived there the median island hadn’t been installed separating Jamaica Avenue and Jericho Turnpike. When it was they narrowed the sidewalks resulting in the marquee taking some bad hits.

Doubt if you’ll find pictures of the old marquee. If my memory is correct it was installed around 1950. Remember them modifying the steel and chipping some of the facade on the building.

An aside. Were you around when the, then, Franklin National Bank had the drive in window off 247/Colonial with a turntable? I believe the turntable may still be there.

DonutKnook on December 14, 2015 at 9:38 am

Yes, it was a florist that went out of business which then my Mother & Father re-opened as a lunch shop. She had a smaller store just off 246th going east about a block then took over the Belrose theater location. Believe it or not the colors were like Dunkin" Donuts . Guess whats there now across the street on the corner, Dunkin" Donuts. At least at last look. Towards the end they turned the Belrose into a $1 theater to try and survive. Thanks for responding! If i find pics i will post, Looks like if i find what i am looking for there is a good chance the original Marquee will be in the pic.

robboehm on December 13, 2015 at 7:08 pm

I have been trying to get pictures of the Bellerose with the original boxy marquee. The Bellerose was alive and well when I moved east in 1967. At that time the store on the corner of Jericho and 246th Street, in the theater building, was a florist. The store to the west was the American Beauty Shop. Moskins was the double store further west, then the tailor, butcher and barber shops.

DonutKnook on December 13, 2015 at 6:52 pm

Does anyone remember back in the early 1970’s when the belrose theater was alive and well. There was a clothing store named MOSHKINS, spelling? Also a shop called the DONUT KNOOK just to the right of the theater on the corner. Now it looks like the karate shop consumed that breakfast lunch shop and made it one. My Dad and Mom use to own the shop and get a lot of the matinee movie business. Was a great part of my life . If anyone has any pics of that era which shows the store, please post if you can. Thank You

robboehm on April 25, 2015 at 5:12 pm

There is no real link. Just below the name of the theater there are several option; photos is one of them.

forty9nash on April 25, 2015 at 1:25 pm

Can someone post the link to the photo’s please? I don’t know where to go to view them. Thanks

robboehm on April 25, 2015 at 10:59 am

You have to look in the photos section.

BoxOfficeGirl on April 25, 2015 at 10:07 am

Where is the new picture? I only see the current wholesale place.

robboehm on April 25, 2015 at 7:16 am

Uploaded photo taken after closure from American Classic Images. Marquee is quite beat up at this time. When Jericho Turnpike was widened the front of the marquee was hit several times. The neon around the signage was covered with aluminum and the “A Century Theatre” was removed.

techman707 on September 14, 2014 at 8:45 pm

“robboehm on February 25, 2014 at 3:23 pm To the projectionists out there. I always maintained that the Bellerose had the largest, if not one of the largest, Cinemascope screens on Long Island because it’s proscenium was almost the entire width of the building, which was a big box. Any feedback?”

Rob, Not even close to having the largest Cinemascope screen. Sometime back in the 60’s Charlie Washburn asked me to cover the UA Hicksville (on, I believe, S. Marie Street, by Sears. They were running “West Side Story” and between the screen size (I would estimate to be at least 70 feet white area)and the actual projection throw, I REALLY thought I was IN THE PICTURE….and that was just as a projectionist.

As for the screen size itself, I’m SURE that a theatre like the Syosset (or the UA D150, which wasn’t open back then) had larger screens. I could go on, but there’s really no point without talking about a specific screen size. Back then, when The Hurley Screen Company moved from Corona, Queens, out to Farmingdale, Mel Hurley and his sister who were friends of mine, made all the custom screens I used in my home screening room. Not only did Hurley make THE BEST SCREENS, they supplied new screens to Radio City Music Hall every six months. If I recall, it was 110 feet wide (I don’t recall whether that was “white area” or “grommet to grommet”). They once gave me a list of a couple of hundred theatre’s screen sizes through out NYC & Long Island from back then. Unfortunately, I believe I gave it along with all my other documents to “The Museum Of The Moving Image” back in 1989 when I moved to Florida.

Your note on the “confusion” with respect to the Bellerose’s address is interesting. When the theatre originally opened, the theatre was considered to be in New York City and a contract was signed with Local 306. The best I can determine (since it was before my time), the IA became involved and the jurisdiction for that theatre was given to Local 640. If it were left up to the U.S. Postal Service and their “ZIP CODES”, all the families in North Shore Towers would have paid no NYC use tax and maybe not even NYC income tax. As we all know, and in the words of Leona Helmsley “Only the little people pay taxes” (I guess that means us….or at least me).

robboehm on February 25, 2014 at 12:23 pm

To the projectionists out there. I always maintained that the Bellerose had the largest, if not one of the largest, Cinemascope screens on Long Island because it’s proscenium was almost the entire width of the building, which was a big box. Any feedback?

robboehm on April 20, 2012 at 7:58 pm

The only real confusion these days is that the Bellerose theatre which was once in Bellerose is now considered Floral Park because the two block deep section of the village in Nassau County was reassigned to the Floral Park post office. As far as the split street situation, 225th Street was where Jericho Turnpike began on the south side of the avenue. Why 225? Because that’s where Nassau County began. Jericho Turnpike was the northern border of the Nassau County portion of what used to be Bellerose. Jamaica Avenue bordered the Queens County portion which ran to Floral Park just past Little Neck Parkway. When Queens County ceased it all became Jericho Turnpike. I don’t remember the actual street but it’s where the Q36 terminated; the end of Queens County.

tinamehler on February 20, 2011 at 12:46 pm

Does anyone remember the manager referred to as Mr. D?

apd on December 18, 2010 at 10:56 pm

rvb and I have been speaking since my post on 9/24/10. We finally visited the theater and toured the neighborhood. I think we both surprised each other with our stories from different decades and eras. I didn’t have much time to be attached to the theater, but I have a great interest in Bellerose Terrace and all of the surrounding areas, from now back to who knows when. If anyone else would like to take a look around, or just talk about recent things, or old history, feel free to write me at or call my cell anytime 917-690-4330. Also, if anyone can get google, etc. to direct people to CT who are searching BT and not necessarily Bellerose Theater, that would be great. Thanks. —apd

robboehm on December 10, 2010 at 5:48 am

apd and I visited the theatre site yesterday. Windows have been added to the second floor where there were indications that they may have previously existed. You enter through the lobby where the original ceiling is still intact, with the addition of a ceiling fan through the center medallion. The floor, which originally had an incline, to the auditorium is now level. The two stores which flanked the lobby are now part of the martial arts complex with entrances through the lobby. The auditorium has been converted into a two story warehouse. Since the owner/manager was not present we were not able to look further than the public space. The employees indicated they had never seen any of the remnants of the original theatre, not even the actual ceilling, which I would have imagined would be visible from the second floor warehouse area.

apd on September 24, 2010 at 5:33 am

Hello. I “moved” into Bellerose Terrace in 1983 at the age of 4 and stayed until 18, after which I had periodic stays until now, at 31. I did visit the theater until it closed in ?? I have seen some correct and not so correct comments, but so be it. I would like to welcome any old-timers or anyone to write me at or call 917-690-4330 about any of their old memories or just to reminisce. This unique area shaped the rest of my life, and I had to protect it as it protected me over the years. I hope to have a dialogue with anyone who wants it while I recapture my past in this tiny, yet influential area that nobody else knows about. If you understand, feel free to contact me anytime. Thanks. —apd

robboehm on August 17, 2010 at 8:25 pm

Nice to see the image but, unfortunately the marquee had seen better days by then having been hit by a truck and having much of the neon covered over. But what I still long for is a photo of the original marquee. So many of the theatres on CT have them. What surprises me is that so many of them had verticals in the beginning which were long gone before I started getting interested in them. In my youth I only remember verticals on the Fantasy, Floral and Mineola in Nassau and the Valencia, Astoria, Queens and Triboro in Queens.

BoxOfficeGirl on August 17, 2010 at 12:35 pm

Hey, Bway and Tinseltoes, thanks for the help. I managed to do it, I think. (waves)

BoxOfficeGirl on August 17, 2010 at 12:34 pm

Okay, I know you guys have been waiting, so here I go again. This had better work! I’m tired! :>

I hope you can see it.