Bellerose Theater

245-14 Jericho Turnpike,
Floral Park, NY 11001

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Bellerose Theater

Viewing: Photo | Street View

The Bellerose Theater opened in 1926 and is located on Jericho Turnpike at the intersection of Jamaica Avenue and Rocky Hill Road (today renamed Braddock Avenue). It stands just east of the Cross Island, about a mile away from the Floral Theatre.

Originally seating 1,180, it was last operated by the Century Theaters chain and closed in the mid-1980’s with 880 seats. The building was gutted internally and became a carpet store. Today it is in use as a martial arts store and for storage.

Contributed by SteveSmith

Recent comments (view all 162 comments)

apd
apd on December 19, 2010 at 1:56 am

rvb and I have been speaking since my post on 9/24/10. We finally visited the theater and toured the neighborhood. I think we both surprised each other with our stories from different decades and eras. I didn’t have much time to be attached to the theater, but I have a great interest in Bellerose Terrace and all of the surrounding areas, from now back to who knows when. If anyone else would like to take a look around, or just talk about recent things, or old history, feel free to write me at or call my cell anytime 917-690-4330. Also, if anyone can get google, etc. to direct people to CT who are searching BT and not necessarily Bellerose Theater, that would be great. Thanks. —apd

tinamehler
tinamehler on February 20, 2011 at 3:46 pm

Does anyone remember the manager referred to as Mr. D?

robboehm
robboehm on April 20, 2012 at 10:58 pm

The only real confusion these days is that the Bellerose theatre which was once in Bellerose is now considered Floral Park because the two block deep section of the village in Nassau County was reassigned to the Floral Park post office. As far as the split street situation, 225th Street was where Jericho Turnpike began on the south side of the avenue. Why 225? Because that’s where Nassau County began. Jericho Turnpike was the northern border of the Nassau County portion of what used to be Bellerose. Jamaica Avenue bordered the Queens County portion which ran to Floral Park just past Little Neck Parkway. When Queens County ceased it all became Jericho Turnpike. I don’t remember the actual street but it’s where the Q36 terminated; the end of Queens County.

robboehm
robboehm on February 25, 2014 at 3:23 pm

To the projectionists out there. I always maintained that the Bellerose had the largest, if not one of the largest, Cinemascope screens on Long Island because it’s proscenium was almost the entire width of the building, which was a big box. Any feedback?

techman707
techman707 on September 14, 2014 at 11:45 pm

“robboehm on February 25, 2014 at 3:23 pm To the projectionists out there. I always maintained that the Bellerose had the largest, if not one of the largest, Cinemascope screens on Long Island because it’s proscenium was almost the entire width of the building, which was a big box. Any feedback?”

Rob, Not even close to having the largest Cinemascope screen. Sometime back in the 60’s Charlie Washburn asked me to cover the UA Hicksville (on, I believe, S. Marie Street, by Sears. They were running “West Side Story” and between the screen size (I would estimate to be at least 70 feet white area)and the actual projection throw, I REALLY thought I was IN THE PICTURE….and that was just as a projectionist.

As for the screen size itself, I’m SURE that a theatre like the Syosset (or the UA D150, which wasn’t open back then) had larger screens. I could go on, but there’s really no point without talking about a specific screen size. Back then, when The Hurley Screen Company moved from Corona, Queens, out to Farmingdale, Mel Hurley and his sister who were friends of mine, made all the custom screens I used in my home screening room. Not only did Hurley make THE BEST SCREENS, they supplied new screens to Radio City Music Hall every six months. If I recall, it was 110 feet wide (I don’t recall whether that was “white area” or “grommet to grommet”). They once gave me a list of a couple of hundred theatre’s screen sizes through out NYC & Long Island from back then. Unfortunately, I believe I gave it along with all my other documents to “The Museum Of The Moving Image” back in 1989 when I moved to Florida.

Your note on the “confusion” with respect to the Bellerose’s address is interesting. When the theatre originally opened, the theatre was considered to be in New York City and a contract was signed with Local 306. The best I can determine (since it was before my time), the IA became involved and the jurisdiction for that theatre was given to Local 640. If it were left up to the U.S. Postal Service and their “ZIP CODES”, all the families in North Shore Towers would have paid no NYC use tax and maybe not even NYC income tax. As we all know, and in the words of Leona Helmsley “Only the little people pay taxes” (I guess that means us….or at least me).

robboehm
robboehm on April 25, 2015 at 10:16 am

Uploaded photo taken after closure from American Classic Images. Marquee is quite beat up at this time. When Jericho Turnpike was widened the front of the marquee was hit several times. The neon around the signage was covered with aluminum and the “A Century Theatre” was removed.

BoxOfficeGirl
BoxOfficeGirl on April 25, 2015 at 1:07 pm

Where is the new picture? I only see the current wholesale place.

robboehm
robboehm on April 25, 2015 at 1:59 pm

You have to look in the photos section.

forty9nash
forty9nash on April 25, 2015 at 4:25 pm

Can someone post the link to the photo’s please? I don’t know where to go to view them. Thanks

robboehm
robboehm on April 25, 2015 at 8:12 pm

There is no real link. Just below the name of the theater there are several option; photos is one of them.

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