Loew's Lefrak

59-16 99th Street,
Corona, NY 11368

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UA Lefrak Theatre (A D-150 House) Artist concept

Viewing: Photo | Street View

UA opened the Lefrak as part of the same-named apartment complex. It stood on the north side of the Long Island Expressway. After years of running it, UA closed the theater.

The movie house temporarily reopened as an Indian cinema, but soon closed again. Finally Loews took over the lease and triplexed it. Soon it was running action, horror and comedy.

Eventually it closed, was gutted and converted to retail space. The frame of the marquee over the entrance, as well as the flat marquee that faced the Long Island Expressway are both still there, but have been covered by signs.

Contributed by philipgoldberg

Recent comments (view all 99 comments)

Bway
Bway on May 26, 2009 at 4:53 pm

Here’s a good google street view of the theater:

View link

Jay220
Jay220 on March 8, 2010 at 5:36 am

Does anybody know how long the Sound of Music played there? It seemed like years.

Cobalt
Cobalt on March 8, 2010 at 6:58 am

I bet Michael Coate knows. Did you see his spectacular SOUND OF MUSIC article?

Coate
Coate on March 8, 2010 at 3:07 pm

“The Sound Of Music” opened here on December 21, 1966 and played for 42 weeks.

Jay220
Jay220 on March 9, 2010 at 2:24 am

Thanks, it seemed like it was even longer than that.

Coate
Coate on March 10, 2010 at 4:48 pm

The Lefrak run was 42 weeks. The reason you are recalling “The Sound Of Music” playing longer than that is because, as I pointed out in my article that was mentioned a couple of comments ago, the film was in release for over four years, and perhaps it is the seemingly endless bookings somewhere that you are remembering.

To illustrate my point, listed below, based on my research of the original newspaper promotion, is all of the engagements of “The Sound Of Music” that played in the borough of Queens during its original 1965-1969 release. (Note that the first Queens booking wasn’t until after the initial Manhattan run closed.)

12.21.1966 … Lefrak City (42 weeks)

06.21.1967 … Bayside (9 weeks)
06.21.1967 … Community (8 weeks)

11.15.1967 … Astoria (4 weeks)
11.15.1967 … Jackson (4 weeks)
11.15.1967 … Midway (3 weeks)

12.20.1967 … Boulevard (2 weeks)
12.20.1967 … Cambria (2 weeks)
12.20.1967 … Center (2 weeks)
12.20.1967 … Crossbay (2 weeks)
12.20.1967 … De Luxe (2 weeks)
12.20.1967 … Drake (2 weeks)
12.20.1967 … Laurelton (2 weeks)
12.20.1967 … Lefferts (2 weeks)
12.20.1967 … Park (2 weeks)
12.20.1967 … Parsons (2 weeks)
12.20.1967 … Rochdale (2 weeks)
12.20.1967 … Roosevelt (2 weeks)
12.20.1967 … Town (2 weeks)
12.20.1967 … Utopia (2 weeks)

08.14.1968 … Colony (2 weeks)
08.14.1968 … Haven (2 weeks)

08.27.1969 … Astoria (1 week)
08.27.1969 … Bayside (1 week)
08.27.1969 … Crossbay (1 week)
08.27.1969 … Jackson (1 week)
08.27.1969 … Midway (1 week)

Mike Rogers
Mike Rogers on August 25, 2010 at 1:07 am

A lot of good stories and some of the pictures were great.

JeffM55
JeffM55 on May 30, 2011 at 5:53 am

I don’t know what’s happened to this site since you redid it, but now the address on the Lefrak Theater is wrong. It was on 99th Street, not on 57th Ave. I changed the Street View, but can’t find any way to correct the address.

Ed Solero
Ed Solero on May 31, 2011 at 12:51 am

JeffM55 is correct. The address now provided is the current address for the Warehouse Supercenter that occupies the old UA Lefrak building. They must have a main entrance around the corner on 57th Avenue. Looks like some new research will be required to dig up the old address for the theater entrance.

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