Loews Lefrak

59-16 99th Street,
Corona, NY 11368

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UA Lefrak Theatre (A D-150 House) Artist concept

Viewing: Photo | Street View

Skouras Theatres opened the UA Theatre on August 24, 1965 with Rock Hudson in “A Very Special Favor”. It was named as part of the Lefrak City apartment complex. It stood on the north side of the Long Island Expressway. It was equipped with Dimension-150 projection equipment, located in the projection booth which was located at the rear of the orchestra seating, beneath the balcony. After years of running it, UA closed the theater.

The movie house temporarily reopened as an Indian cinema, but soon closed again. Finally Loews took over the lease and triplexed it. Soon it was running action, horror and comedy.

Eventually it closed, was gutted and converted to retail space. The frame of the marquee over the entrance, as well as the flat marquee that faced the Long Island Expressway are both still there, but have been covered by signs.

Contributed by philipgoldberg

Recent comments (view all 92 comments)

Ed Solero
Ed Solero on May 30, 2011 at 4:51 pm

JeffM55 is correct. The address now provided is the current address for the Warehouse Supercenter that occupies the old UA Lefrak building. They must have a main entrance around the corner on 57th Avenue. Looks like some new research will be required to dig up the old address for the theater entrance.

rivest266
rivest266 on October 3, 2013 at 3:50 pm

I found and uploaded the grand opening ad for the UA theatre on August 24th, 1965. It claimed to be “The World’s "All Purpose” Theatre".

Jeffrey1955
Jeffrey1955 on October 3, 2013 at 10:13 pm

The World’s First All Purpose Motion Picture Theatre? Hmm… not sure what they meant by that. How about Radio City Music Hall? How about most other movie palaces with stages? Peculiar claim. Anyway, that claim was about as accurate as the artist’s rendering in that ad, which bears absolutely no resemblance to reality!

Jeffrey1955
Jeffrey1955 on October 5, 2013 at 5:32 pm

Interesting! But who, among the general public, would have understood that claim?

robboehm
robboehm on October 5, 2013 at 6:14 pm

More appropriate for a bag of flour.

Jeffrey1955
Jeffrey1955 on October 5, 2013 at 6:59 pm

I suppose they could have shown films made at Gold Medal Studios in the Bronx… ;)

Ianwood200
Ianwood200 on October 13, 2017 at 6:14 am

I’ve uploaded several photos and articles to clarify information about the theatre.

The lobby was located on 99th St, although there was a vehicle parking entrance on 57th Ave that led to a parking deck over the retail stores on 99th St. Movie theatre patrons could walk to a stair that led directly down to the theatre lobby.

The name needs to be corrected as this was only briefly a Loew’s. It was more properly known as the UA Theatre LeFrak City, part of the Skouras chain.

The “All Purpose” claim had to do with the D-150 All Purpose projection system and curved screen for 70/35mm prints.

http://www.in70mm.com/newsletter/1996/47/d_150/index.htm

After its 1980s resurrection as a chopped-up Loews, the theatre closed for good and the auditorium was leveled off and converted to retail. For at least two decades it was a mattress store. In 2014-2016 it was gutted and combined with the adjacent former Loehmann’s space to become a new 25,000 SF Great Wall asian supermarket. The entry canopy was preserved and reclad, and the delicate terra cotta facade restored.

robboehm
robboehm on October 13, 2017 at 8:50 am

As I understand it the premise of Cinema Treasures is that the main listing be under the last name of the theatre, in which case it would be Loew’s. All other IDs would be under prior names. However, we all know that isn’t always the case which can cause duplicates.

vindanpar
vindanpar on October 14, 2017 at 6:31 am

Now this is a gorgeous 70MM screen. If one only existed still in the NYC area and it would have revivals of those films like they do on the west coast and in Europe.

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