Elmwood Theatre

57-02 Hoffman Drive,
Elmhurst, NY 11373

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The Rock Church

Viewing: Photo | Street View

Built in 1928, this once proud vaudeville and movie house along Queens Boulevard in the Elmhurst section of Queens closed in early 2002. It is now home to the Rock Church in the shadows of the Queens Mall and the Long Island Expressway.

A plan to demolish the theatre after the creation of an 18-screen megaplex nearby stalled. Meanwhile, the Elmwood Theatre has recently been reconverted into a single auditorium space after years as a four-screen theatre. Restoration and renovation of other areas of the theatre were completed in 2012.

Contributed by Cinema Treasures, David Kingham

Recent comments (view all 185 comments)

fred1
fred1 on May 19, 2012 at 1:05 am

I ment iconic The snake cans game is therere a row of cans ,one with a bouquet of flow to denote the winne the rest have snake that pops up when the can is open. withethe flowers you win the grand prize

RichHamel
RichHamel on May 19, 2012 at 1:44 am

And the grand prize was usually a cool bike. Sorry you didn’t win Fred, but it must have been fun to be on.

Jeffrey1955
Jeffrey1955 on May 29, 2012 at 4:44 pm

The UA Lefrak was also within walking distance.

Mikeoaklandpark
Mikeoaklandpark on May 29, 2012 at 5:44 pm

Ok I am confused. Is the above photo a new photo or an old one. In looking throught the photos I saw on that showed the marquee totally gone and a new front for the Rock Church.

Jeffrey1955
Jeffrey1955 on May 29, 2012 at 6:22 pm

That’s an old photo from after the theater was closed but before the Rock Church replaced the marquee and removed the rest of the exterior ornamentation.

Ed Solero
Ed Solero on May 30, 2012 at 4:11 am

Mikeoaklandpark… the representative photo that winds up on the “overview” page is generally the most-viewed image from a given theater’s photo gallery. I’m not sure what logic is employed in the eventuality that more than 1 photo in a given gallery has been viewed by the same number of people, but the actual age or date of the picture has nothing to do with whether it shows up as at the top of this page.

Joe Vogel
Joe Vogel on June 1, 2012 at 6:17 am

A picture of the Queensboro Theatre’s auditorium illustrates and ad for Link theatre organs on this page of Motion Picture News of December 29, 1928. (Enlarge the picture by clicking on the + sign in the bar at lower right of the page.)

This might have been posted before, but all the old links that might have been to it appear to be dead.

Jeffrey1955
Jeffrey1955 on June 1, 2012 at 7:28 am

Great link! Note it wasn’t simply called the Queensboro Theatre — it was the Queensboro Theatre Beautiful.

dallasmovietheaters
dallasmovietheaters on February 7, 2016 at 1:15 pm

The $400,000 John W. Schladitz architected Queensboro was a very modest $400,000 theatre seating 2,012 at opening – 1,365 downstairs, 56 in the loge with the rest in the balcony. Schlalditz was said to have been trying to recreate a Spanish medieval castle with Italian influences popular in atmospheric theaters of the day. But murals throughout were Spanish landscapes and of the area. Silver ceiling had twinkling star effect. The Link 3-unit organ was installed for maximum versatility and demonstrated at opening in 1928. Scenic Studio and Novelty Scenic Studio both did great jobs in getting the stage and the rest of the house’s furnishing staged appropriately for impact at opening.

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