Loew's Lefrak

59-16 99th Street,
Corona, NY 11368

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UA Lefrak Theatre (A D-150 House) Artist concept

Viewing: Photo | Street View

UA opened the Lefrak as part of the same-named apartment complex. It stood on the north side of the Long Island Expressway. After years of running it, UA closed the theater.

The movie house temporarily reopened as an Indian cinema, but soon closed again. Finally Loews took over the lease and triplexed it. Soon it was running action, horror and comedy.

Eventually it closed, was gutted and converted to retail space. The frame of the marquee over the entrance, as well as the flat marquee that faced the Long Island Expressway are both still there, but have been covered by signs.

Contributed by philipgoldberg

Recent comments (view all 89 comments)

Coate on March 10, 2010 at 4:48 pm

The Lefrak run was 42 weeks. The reason you are recalling “The Sound Of Music” playing longer than that is because, as I pointed out in my article that was mentioned a couple of comments ago, the film was in release for over four years, and perhaps it is the seemingly endless bookings somewhere that you are remembering.

To illustrate my point, listed below, based on my research of the original newspaper promotion, is all of the engagements of “The Sound Of Music” that played in the borough of Queens during its original 1965-1969 release. (Note that the first Queens booking wasn’t until after the initial Manhattan run closed.)

12.21.1966 … Lefrak City (42 weeks)

06.21.1967 … Bayside (9 weeks)
06.21.1967 … Community (8 weeks)

11.15.1967 … Astoria (4 weeks)
11.15.1967 … Jackson (4 weeks)
11.15.1967 … Midway (3 weeks)

12.20.1967 … Boulevard (2 weeks)
12.20.1967 … Cambria (2 weeks)
12.20.1967 … Center (2 weeks)
12.20.1967 … Crossbay (2 weeks)
12.20.1967 … De Luxe (2 weeks)
12.20.1967 … Drake (2 weeks)
12.20.1967 … Laurelton (2 weeks)
12.20.1967 … Lefferts (2 weeks)
12.20.1967 … Park (2 weeks)
12.20.1967 … Parsons (2 weeks)
12.20.1967 … Rochdale (2 weeks)
12.20.1967 … Roosevelt (2 weeks)
12.20.1967 … Town (2 weeks)
12.20.1967 … Utopia (2 weeks)

08.14.1968 … Colony (2 weeks)
08.14.1968 … Haven (2 weeks)

08.27.1969 … Astoria (1 week)
08.27.1969 … Bayside (1 week)
08.27.1969 … Crossbay (1 week)
08.27.1969 … Jackson (1 week)
08.27.1969 … Midway (1 week)

Mike Rogers
Mike Rogers on August 25, 2010 at 1:07 am

A lot of good stories and some of the pictures were great.

JeffM55 on May 30, 2011 at 5:53 am

I don’t know what’s happened to this site since you redid it, but now the address on the Lefrak Theater is wrong. It was on 99th Street, not on 57th Ave. I changed the Street View, but can’t find any way to correct the address.

Ed Solero
Ed Solero on May 31, 2011 at 12:51 am

JeffM55 is correct. The address now provided is the current address for the Warehouse Supercenter that occupies the old UA Lefrak building. They must have a main entrance around the corner on 57th Avenue. Looks like some new research will be required to dig up the old address for the theater entrance.

rivest266 on October 3, 2013 at 11:50 pm

I found and uploaded the grand opening ad for the UA theatre on August 24th, 1965. It claimed to be “The World’s "All Purpose” Theatre".

Jeffrey1955 on October 4, 2013 at 6:13 am

The World’s First All Purpose Motion Picture Theatre? Hmm… not sure what they meant by that. How about Radio City Music Hall? How about most other movie palaces with stages? Peculiar claim. Anyway, that claim was about as accurate as the artist’s rendering in that ad, which bears absolutely no resemblance to reality!

Jeffrey1955 on October 6, 2013 at 1:32 am

Interesting! But who, among the general public, would have understood that claim?

robboehm on October 6, 2013 at 2:14 am

More appropriate for a bag of flour.

Jeffrey1955 on October 6, 2013 at 2:59 am

I suppose they could have shown films made at Gold Medal Studios in the Bronx… ;)

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