490 Neptune Avenue,
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After Trump Village was opened, a small shopping center went up on Neptune Avenue. In it was a tiny movie house named the Trump Cinema which was converted from retail space and opened around December 1968. It began screening 16mm prints until it was eventually equipped for 35mm. It showed Hollywood fare for most of its short life.
A side story here was that the theatre featured a fully automated projection booth that could be operated by pushing a button in the box office. The red button was never used but remained long after the local projectionist union protested and forced the theatre to use a union operator for its projection equipment.
With the cost of paying a projectionist, the tiny theatre had trouble making a profit. So it attempted to change its fortune by going XXX, only to have the neighborhood stage yet another protest in front of its entrance.
Finally a disgusted owner closed the theatre in 1977, and it was gutted for Radio Shack, which still occupies the site.
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