Carmike Carolina East 4
3500 S. Memorial Drive,
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At the time of its opening,it was hailed as “Greenville’s Finest Christmas Present”, and the first quad screen cinema in Eastern North Carolina when it opened as the Plitt Theatres 1-2-3-4 on December 12, 1980, and was the first quad theatre to open East of Raleigh. Located in the Carolina East Convenience Center on Memorial Drive across from the Carolina East Mall. All four auditoriums were state of the art equipped with full stereophonic sound systems along with a spacious centered lobby, extended seating features that had a seating capacity of 996. The premiere attractions for the opening of the Plitt Theatres 1-2-3-4 had the biggest draw of crowds with Robin Williams and Shelley Duvall in “Popeye”. The other big premiere attractions for its grand opening were “Flash Gordon”, “Stir Crazy” and “Caddyshack”, along with the coming attractions of “Raging Bull” and “Ordinary People”.
First owned and operated under Plitt Southern Theatres until 1987, it was acquired by Cineplex Odeon and later by Carmike Cinemas in 1991 when it was renamed the Carolina East 4 which ran the operations of this theatre until its closing in 2001. It was demolished in October 2015.
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