Empress Theatre

3616 Olive Street,
St. Louis, MO

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1955

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The Empress Theatre was built in 1913 as a vaudeville house and then became a legitimate theater. Located on the south side of Olive west of Grand, it eventually became a movie house when vaudeville declined and then reverted to live theater.

The classic front with its arched windows and floor-to-ceiling glass facade for the first story gave a majestic impression.

After vaudeville declined, the Empress' management started a resident stock company in 1952. The company eventually proved unsuccessful, although in some seasons the playhouse made money. The end of its second stock season in April 1953 showed an unusually high profit. Although the playhouse had lost $35,000 the year before because of improvements and remodeling, it was able to pay this back and then some.

A typical season for the Empress would be one with 27 plays, Owned by the Ansell Brothers, the legitimate theater managed the profitable second season by cutting corners and upping the admission from $2 to $2.50. The brothers also reduced the average fee for a visiting star from $6,500 to $1,800 – which ultimately may have caused their downfall.

At the end of the 1953 season, the play that brought in the most box office receipts was “Claudia”, earning $18,500, followed by “Tobacco Road”. “Theatre”, starring Kay Francis, brought in the least amount of money – $6,500. That season television stars such as June Lockhart and Jackie Kelk played there.

The Ansells had big plans for their next season and wanted to introduce musicals to their repertoire.

However, after four seasons, Joseph and Louis Ansell had to close the doors of the Empress for the last time on live theater. The Empress had lost $200,000 during the last two seasons. The Ansells claimed it was hard for St. Louis to support legitimate theater — but not so. The Muny and the American were thriving at this time. Critics attributated the theater’s failure to the inability to attract big name stars.

The theater installed a large screen and went to motion pictures and thrived until the mid 60’s running first and second-run movies.

The Empress is one theater many St. Louisans remember, although it was closed and demolished in the late 60’s.

Contributed by Charles Van Bibber

Recent comments (view all 9 comments)

deleted user
[Deleted] on December 18, 2004 at 7:52 pm

I show the address for the Empress Theatre as 3616 Olive St.

JamesGrebe
JamesGrebe on February 21, 2005 at 8:29 pm

In the 1950’s, Debbie Reynold appeared there in a play. I had a client who had an autographed copy of the playbill from when she went to see her.
JamesGrebe

JamesGrebe
JamesGrebe on February 23, 2005 at 5:54 pm

The dates Debbie Reynold played the Empress were 3/2/54 to 3/14/54 and the play was, “GiGi"
On the plabill it says simply Olive at Grand

JamesGrebe
JamesGrebe on March 9, 2005 at 8:40 am

In 1921 the Klilgen Organ Co installed a 2m/10r instrument in the Empress that was formerly in the Empress Theatre in Kansas City MO
JamesGrebe

JAlex
JAlex on May 14, 2005 at 12:36 pm

Under Skouras Bros. management, theatre was renamed MIDTOWN in Nov.1928 and first film shown was Jolson’s “The Singing Fool.” With high competition in the area, however, the film policy ended in March 1929. Theatre then was known as the MIDTOWN-EMPRESS and the major use was by the Woodward stock company. Theatre reverted to the EMPRESS moniker in 1933 when the Ansell Brothers took over management for a 2nd-run film policy.

JAlex
JAlex on June 17, 2005 at 10:43 pm

Architectural design by firm of Clymer & Drischler.

Opened February 2, 1913.

JAlex
JAlex on October 19, 2007 at 12:47 pm

Demolished late 1970.

Lak
Lak on July 23, 2008 at 11:58 am

Do any interior photos of this theatre exist? Where do you suggest looking?

DavidZornig
DavidZornig on January 26, 2014 at 4:22 pm

I just added a circa 1962 exterior photo of the Empress as The Nation Of God Temple. Photo courtesy of the Vintage St. Louis Facebook page.

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