2735 Cherokee Street,
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Wehrenberg Theatres has gone through many transitions since it opened in 1906 and has bad an impact on St. Louis theatres history. It is the oldest family owned continually operating movie chain in the United States. The first theatre was started by Fred Wehrenberg in a bake shop. He also built the first movie house in 1910 in St. louis and named it the Best, which stood on Cherokee and Jefferson. The Best had 224 seats. The next to open ws the Tent – St. Louis'first air dome – the New Cherokee and Cinderella.
Of these, the Cinderella became the corporated headquarters. Located at 2735 Cherokee, the 1,800 seat house had been a roller skating rink. The side windows, which stretched the length of the rink, had to be covered with red velour curtains to block out the sun when it became a theatre. The Cinderella was said to be a favorite spot for teens and boasted a candy counter known as Ronnie’s Sweets. It held the widest screen, 37 feet, of any neighborhood theatre in the state and two balconies. The ornate lobby was circular and in pastel shades. For many years the offices of the Wehrenberg chain were above the lobby in the office building in front of the theatre.
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