1416 Broadway Avenue,
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The Grand Theatre was opened December 19, 1910 and was gutted by fire in 1938. It was entirely rebuilt in stunning Art Deco style, and renamed the Time Theatre, reopening August 18, 1938.
It was operated by the Frisina Amusement Co. in the early-1940’s.
Its glossy cream-colored glazed terra-cotta facade, with two bands of maroon colored tiles flanking the center panel, featured a V-shaped vertical sign with the theatre’s name on each side. The marquee, trimmed with multi-colored neon lighting, featured an octagonal-shaped clock with a band of steel behind it, very much resembling a wristwatch.
Below, the set of doors, with their semi-circle windows and curving stainless steel handles, looked like something from a luxury liner of the era.
This beautiful example of late-Art Deco style theatre architecture was twinned in 1985, but stopped showing movies in the 1980’s. In 2002, the theatre was transformed into a concert venue/banquet hall, its landmark facade still in nice condition. This use lasted a couple of years before the building was closed again.
Recently, the Apostolic Center church of Mattoon has been using the former Time Theatre for presentations of Christian-themed live dramas.
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