777 Theatre

777 Eighth Avenue,
New York, NY 10036

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Showing 1 - 25 of 89 comments

LeonNorman1814 on May 21, 2014 at 2:31 pm

A little late to the party but THANK YOU Ed Solero for posting the pic to Cine 1&2 the Hollywood Twin. I had been looking for a picture and thank you for posting it. I guess the fact that I always came to this theater from the 50th street subway I ignorantly assumed the name was Cine 1 & 2. I don’t believe I ever actually saw the name on the front of the theater. For people like me who are trying to trace our past this is a great find. Might be small for others but it means a lot to me. Thanks again to Ed_Solero (& to CT member William the original poster).

Ed Solero
Ed Solero on December 19, 2013 at 6:33 am

Perusing the photos of the theater, and reviewing the comments history, I think the proper original name for this, as advertized on front of the marquee, was Hollywood Twin Cinema (not pluralized). The marquee appears unchanged from the 1976 image taken from “Taxi Driver,” to some of the early 1980’s images posted from its revivial days. At some point, it appears the marquee was updated to feature yellow lettering over black background (I recall this look on several theaters in the area towards the end of the line), and the name changed to Hollywood Twin Theater. During this period, the side boards for the individual auditoriums were labeled “Cine 1” and “Cine 2.” It also appears that it may have had a go as a Spanish language cinema during this time, as evidenced by this pic, posted by CT member William a couple of years back.

Ed Solero
Ed Solero on December 18, 2013 at 5:34 pm

I found an old Hollywood Twin schedule flyer, that dates back to mid-September thru mid-October, 1981. I uploaded images of the flyer to the photo section, above. The full image shrinks down a bit too small to read, so I also uploaded a close-up of the top, plus a bit of the reverse side, showing what the prices were. Apparently, regular admission was $4.00 for a standard revival double feature. However, deep discounts were offered for package deals!

Surprisingly, many of the titles on the schedule were fairly recent releases – some from earlier in 1981 – although, typically paired with much older films. A lot of films from the 1970’s figured into this particular schedule, with only the pairings of “Grand Illusion” with “Paths of Glory,” and “All About Eve” with “A Letter To Three Wives” harkening back to Hollywood’s classic studio era.

rlrl2010 on November 22, 2013 at 1:19 pm

the building of Worldwide Plaza at 49th-50th (1986-1989) improved the immediate area but it wasn’t until about 1996 or 1997 where i started to see a significant improvement. in the area.

LeonNorman1814 on November 22, 2013 at 1:09 pm

rlrl2010 I think my days in that part of town were in the 80’s and I’m wondering how much changed. I will keep searching for Newspaper ads that might tell the story. As I close in on 50yrs of age I seem to forget more and more (LOL) so??? The one thing I won’t forget were the good times, many regrets but many more good times of that era and that world.

rlrl2010 on November 22, 2013 at 12:56 pm

as a teen in the late 70’s mostly when i would pass thru this block of Eighth it seemed quiet but i do recall one time i saw prostitution and drug addicted people on this block, so i always wondered what it was like normally.

rlrl2010 on November 22, 2013 at 12:51 pm

I think the Hollywood Twin Cinema was right next to B Smiths. Moulin Rouge escapes me. the Lighting Store, Ray’s Pizza, further up I recall well.

LeonNorman1814 on November 22, 2013 at 12:47 pm

I do remember B Smiths on that corner and Moulin Rouge right next to it on 8th Ave but I don’t remember the Saloon. I never saw prostitutes and pimps on that corner as I would think they would make more money closer to 42nd but I truly wouldn’t know. I saw people coming and going, it was near times square but didn’t feel like a part of the smuttiness in my memories.

rlrl2010 on November 22, 2013 at 12:36 pm

was 47th/48th on 8th Avenue as prostitution- infested as it was down by the Port Authority or was it tamer? would you see it by the Ramada(now the Hilton Garden), Firehouse and Blarney Stone(now its the Social Bar)? if so did the hookers hang out in groups with pimps or was there less “traffic” up there?

rlrl2010 on November 22, 2013 at 4:08 am

didn’t B Smiths bar/restaurant open around 1986 on the NW corner of 47th and 8th? wasn’t there the Haymarket Saloon across the street near the corner of 47th?

LeonNorman1814 on November 21, 2013 at 8:46 pm

No, it was definitely 8th avenue. I got off the E train at 50th and walked over. I’ve never been to any of the adult theaters on Broadway or 7th Ave only regular movie theaters. It is a shame that the Chamber of Commerce doesn’t make their record public as they could clear ALL of this up. But definitely 8th Ave between 47th and 48th. I will keep searching and eventually find ads or some type of proof.

AlAlvarez on November 21, 2013 at 3:50 pm

LeonNorman1814, could you be confusing this with the Cine Twin and Jocx at 711 Seventh Avenue. That venue is listed here; http://cinematreasures.org/theaters/8365

LeonNorman1814 on November 21, 2013 at 2:45 pm

I never went into the Moulin Rouge but I seem to remember on the corner of 47th/8th ave there was a bar/lounge (I thought it was owned by African American Chef B. Smith)with big open windows. You could see well dressed black folk mingling with drinks in tow. Right next to them on the eight ave side was two doors that led to the Moulin Roulge. For some reason I thought the theater was on the second floor but I don’t remember why. In the early 90s there was a porn theater called Cine which had two theaters (one gay, one straight and a men’s room downstairs). But I didn’t think that was the same exact place. I tried to find an ad in the Village Voice but they only have one paper from 1985. Odd that all of their archives are supposedly online but only one paper from 84 and 85??? Finding a picture will be impossible. Took me years to find a picture of a porn theater called the Orleans on 47th st.

AlAlvarez on November 21, 2013 at 10:01 am

New use.


AlAlvarez on June 6, 2011 at 1:00 pm

The Night Shift had a separate address upstairs but the Moulin Rouge (3 screens, 1985) may have encompassed both.

Bway on June 6, 2011 at 7:37 am

As far as I know, the Night Shift Theater was a separately run theater above the Hollywood Twin.

rlrl2010 on November 15, 2010 at 9:57 am

I find viewing the new replacements on 8th to be dull because you don’t see any characters hanging around. The old shots of the Hollywood are cool because you can see how the surrounding area is a real red-light district with either characters, or no one there (‘cause many didn’t go there 'cause it was unsavory) and trash in the streets

Tinseltoes on November 15, 2010 at 9:29 am

The Hollywood Twin is featured in this recent New York Times article and slide show about cinemas converted to retail space: View link

rlrl2010 on October 27, 2010 at 5:15 pm

View link

gotta remember the fire house across the street from the Hollywood. attached to the fire house was a row of dingy tenements and the upper windows were abandoned. there was some kind of nasty bar at 772.

Mike Rogers
Mike Rogers on October 27, 2010 at 4:30 am

Thanks for the pictures.

rlrl2010 on August 15, 2010 at 1:36 pm

the guy wearing the brim hat standing next to the prostitute, would you say that could be a pimp(didn’t they wear such hats back in the day?)? the 3 of them seem huddled close together hard to tell if the prostitute is moving about her business or if she/he is hanging with the other 2 guys

rlrl2010 on August 15, 2010 at 10:14 am

excellent photo do you have more of this section? should be 1971 or after as the H'wood opened in 71

Tinseltoes on August 15, 2010 at 9:53 am

The marquee can be seen in the background of this photo, which is dated “circa 1965” but might be of a later date: View link

rlrl2010 on April 14, 2010 at 7:14 pm

was the street activity and street people at 47th and 8th similar to 5 blocks to the south at 42nd and 8th? or was it any tamer? would one be using the same level of caution at 47th as they would at 42 street?

rlrl2010 on March 5, 2010 at 3:28 pm


this is that spot across the street from the Hollywood Cinema. The structure was abandoned for years for as long i can remember. There had to be some kind of hotel or meeting spot in there because there were always down and out people hanging there